# Chris Martinez

Canonical page: https://sunlocke.com/articles/authors/chris-martinez

Page type: author

## Summary

Chris Martinez has a background in marketing systems and business growth. His expertise includes customer behavior, channel strategy, measurement, and the practical decisions that help organizations build more durable systems. How Many Abandoned Cart Emails Should a Store Send? What Gmail, Yahoo and Outlook Require From Email Senders Who Gets the Abandoned Cart When the Shopper Is an Agent? Meta Business Verification: What Businesses Need to Prepare

## Biography
Chris Martinez has a background in marketing systems and business growth. His expertise includes customer behavior, channel strategy, measurement, and the practical decisions that help organizations build more durable systems.

## Published work
* [How Many Abandoned Cart Emails Should a Store Send?](/articles/abandoned-cart-emails): Shopify, Klaviyo and Mailchimp disagree on how many abandoned cart emails to send and when. Two or three emails over about three days is a sound start, and a comparison with shoppers who got no email shows what the reminders recover.
* [What Gmail, Yahoo and Outlook Require From Email Senders](/articles/gmail-yahoo-sender-requirements): Gmail, Yahoo and Outlook.com each publish rules for commercial email, and they do not match. What each provider requires as of October 2026, where they differ, and the monthly check that keeps a small sender compliant.
* [Who Gets the Abandoned Cart When the Shopper Is an Agent?](/articles/who-gets-the-abandoned-cart-when-the-shopper-is-an-agent): AI shopping does not remove marketing. It breaks the assumption that every page view, cart, and abandoned checkout belongs to a person a merchant can reach.
* [Meta Business Verification: What Businesses Need to Prepare](/articles/meta-business-verification-what-businesses-need-to-prepare): Meta verification can affect account access, support and some business features. Which process applies to you, and what is worth having ready before you submit anything?