# Devin Blandino

Canonical page: https://sunlocke.com/articles/authors/devin-blandino

Page type: author

## Summary

Devin Blandino has a background in marketing strategy, data, and design systems. Devin's expertise includes UX and UI design, customer journeys that move across multiple paths, and the systems that turn a company's marketing into consistent results. Holiday Marketing Ideas for Small Businesses, Matched to When People Shop Google's September 2026 Spam Update: What a Small Business Website Should Do Now The Enterprise Approach to First Party Customer Data Is your website a digital business card? The Digital Strategy Pieces Most Businesses Miss The Simple Fix Behind Social Media ROI What Inbox Providers Now Require (2025)

## Biography
Devin Blandino has a background in marketing strategy, data, and design systems. Devin's expertise includes UX and UI design, customer journeys that move across multiple paths, and the systems that turn a company's marketing into consistent results.

## Published work
* [Holiday Marketing Ideas for Small Businesses, Matched to When People Shop](/articles/holiday-marketing-ideas-small-business): Many holiday shoppers start before November, crowd into Thanksgiving weekend, spend the most in December and keep shopping after Christmas. This guide matches five ideas, from gift cards to a December event, to those windows.
* [Google's September 2026 Spam Update: What a Small Business Website Should Do Now](/articles/google-september-2026-spam-update): Google completed its September 2026 spam update on October 8. Before rewriting anything, separate a real search loss from ordinary noise, then review the pages most likely to conflict with Google's spam policies.
* [The Enterprise Approach to First Party Customer Data](/articles/enterprise-approach-to-first-party-customer-data): Every form field asks a customer to trust you with something. How much information does a small business actually need to keep, and what does asking for too much cost?
* [Is your website a digital business card?](/articles/is-your-website-a-digital-business-card): Plenty of business websites look fine and still bring in few leads. What separates a site that only exists from one that turns an interested visitor into a call or a quote request?
* [The Digital Strategy Pieces Most Businesses Miss](/articles/the-digital-strategy-pieces-most-businesses-miss): Many owners stay busy with marketing and still see uneven leads. Why does effort across search, social media and email so often fail to add up, and how do you find the weak link?
* [The Simple Fix Behind Social Media ROI](/articles/the-simple-fix-behind-social-media-roi): Social media can bring in real customers, but platform reports stop at the edge of the app. How can a small business see which posts actually pay off, and spend with confidence?
* [What Inbox Providers Now Require (2025)](/articles/what-inbox-providers-now-require-2025): Email that once landed in spam can now be refused outright. What do the big inbox providers check before accepting mail, and why does it matter even for a small newsletter?