# How to Claim Your Business in ChatGPT, and What Business Hub Counts Canonical page: https://sunlocke.com/articles/chatgpt-business-hub Page type: article ## Summary OpenAI's Business Hub lets a business claim its ChatGPT listing and see how often answers cite its website. Claiming does not lift visibility, and the counts leave out the questions people asked. The guide covers who qualifies, how claiming works and the site setting to check first. OpenAI opened Businesses in ChatGPT on November 10, letting brands claim a profile, see how often ChatGPT cites them and, for some US online sellers, add a business agent. Claiming a ChatGPT listing gives an owner control of the profile and a 28 day count of answers that cite the site, but OpenAI says it does not change the business's visibility in ChatGPT. The count shows no questions, local service businesses cannot use agents yet, and those same agents can be bought as ads. Sources * [OpenAI, Introducing Businesses in ChatGPT (November 10, 2026)](https://openai.com/index/introducing-businesses-chatgpt/) * [OpenAI, Businesses in ChatGPT product page and FAQ](https://openai.com/business/businesses-in-chatgpt/) * [OpenAI Help Center, Setting up your business on ChatGPT](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) * [OpenAI, Business Agents Policy (updated November 10, 2026)](https://openai.com/policies/business-agents-policy/) ## Article details OpenAI opened Businesses in ChatGPT on November 10, letting brands claim a profile, see how often ChatGPT cites them and, for some US online sellers, add a business agent. ## Main point Claiming a ChatGPT listing gives an owner control of the profile and a 28 day count of answers that cite the site, but OpenAI says it does not change the business's visibility in ChatGPT. The count shows no questions, local service businesses cannot use agents yet, and those same agents can be bought as ads. Author: Devin Blandino Section: Strategy Post type: Metrics That Matter Story format: standard ## Article content On November 10, OpenAI opened Businesses in ChatGPT in beta. Through a tool called Business Hub, a business can claim its listing in ChatGPT, keep its details and products current, and see how often ChatGPT mentions it. Eligible online stores and online service businesses in the United States can also switch on a Business Agent that answers customer questions inside ChatGPT. "Any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub," OpenAI wrote in its announcement. The feature leaked first. On November 6, Juozas Kaziukėnas, who founded the online retail research firm Marketplace Pulse, posted a screenshot on LinkedIn of a ChatGPT banner that read "Claim your business in ChatGPT." Digiday reported on November 9 that the dashboard behind it would count mentions and clicks, and that OpenAI declined to comment. The new part for a business is a count that comes from ChatGPT itself. Until now, an owner who wanted to know whether ChatGPT recommends the business had two imperfect sources. A vendor could ask ChatGPT sample questions and record the answers, or the site's analytics could trace visits back to a ChatGPT link. The count does not replace either one, and OpenAI says claiming a listing does not change a business's visibility in ChatGPT. What the count does do, as Digiday argued before the announcement, is give OpenAI's young ads business a number to sell against. ## How to claim your business in ChatGPT Claiming is open first to businesses with a website. OpenAI's help center adds two limits: a local store or restaurant can, for now, claim only an existing listing in the United States, and availability depends on where the business is and what it does. No ads account or ChatGPT Enterprise agreement is needed. The help center describes three steps: * **Claim the listing in Business Hub.** OpenAI checks that the person claiming it represents the business through one of several routes, "such as phone, business email, website domain, or Shopify." The website route asks for a short text record added to the domain's address settings (DNS). * **Wait for review.** "OpenAI reviews your claim and emails you its decision." * **Verify your identity.** Before the owner can publish changes, see the counts or create a Business Agent, OpenAI requires an identity check through Persona, an identity verification company. The blue check on the business's ChatGPT profile appears once that check is approved, not when the claim is. A Shopify store can connect from Business Hub or from its Shopify admin, and OpenAI says a business does not need a Shopify store to claim. OpenAI's existing Enterprise customers and advertisers can also go through their OpenAI representative. For a brand with several locations, claiming the main brand does not claim its locations. The last step checks the identity of a person, so the owner, or the person who already runs the business's accounts, is the one who should complete it. A firm that offers to claim a listing on an owner's behalf still needs that person in the process. A business that works at the customer's home or office may have to wait. Tilio, a UK web firm that tried the claim flow on November 10, reported that it offered physical locations and online stores, with services marked "coming soon." OpenAI's help center says only that availability depends on the business's location and type. Claiming early has a defensive reason too. Barry Schwartz of Search Engine Roundtable claimed a listing on launch day, saw it sit at pending, and wrote that he is "honestly nervous about people hijacking businesses on here." OpenAI's help center has a process for disputing ownership, but an owner who claims first, through the business email domain or main phone number, is less likely to need it. ## What the ChatGPT Business Hub counts, and what it leaves out Business Hub's counts cover the past 28 days and include mentions, website clicks and discovery topics, which OpenAI describes as "common themes across conversations where their website is cited." The definition of a mention matters more than the number. For an online business, the help center says, "a mention counts when ChatGPT references the business's website. The brand name alone doesn't count." For a local business, a mention counts when ChatGPT shows a result for that location. An answer that names a business without pointing to its site therefore does not add to an online business's count. Business Hub does not show the questions. "Businesses don't receive individual prompts or consumer conversations, including chats with their business agents," the help center says, and OpenAI lists no comparison with competitors. Kaziukėnas saw the problem in the leaked version: without the questions, he wrote, it "won't help understanding why mentions/clicks are increasing or decreasing." An owner who saw mentions fall in March, for example, could not tell from Business Hub whether the cause was a competitor, a change to ChatGPT or the season. Small businesses may see less than that. OpenAI shows the counts only "when there are enough conversations or interactions to meet certain thresholds," and the help center warns that a blank count does not necessarily mean zero activity. [Search Console](/articles/what-is-google-search-console), Google's free report on how a site appears in Google search, has long shown site owners the searches that led to their pages. On June 3, 2026, Google added reports that count how often a site's pages appeared in its AI answers, such as AI Overviews and AI Mode. They break the count down by page, country, device and date, and Google's announcement lists no click count and no search terms for them. Some coverage calls Business Hub ChatGPT's own Search Console. It adds the click count missing from Google's AI report, but not the searches Search Console shows for Google. Outside vendors try to supply the questions. Profound and Adthena are among the companies that sell generative engine optimization, or GEO: the work of getting a business named and cited in AI answers. According to Digiday, these vendors mostly track brand mentions by running sample questions at scale. They can show which questions name a business and which competitors appear beside it, but only for the questions they choose to test. Some of their clients now have a way to check the vendors' work. "If their estimation data was wildly erroneous, that will make us rethink paying for those tools," Farhad Divecha, who runs the agency Accuracast, told Digiday. Kaziukėnas expects the two to work together, with vendors tracking the questions and OpenAI's numbers showing whether the work pays off. ## ChatGPT business agents, and who can use them When ChatGPT names a business in an answer, people can click through to the business's ChatGPT profile. If the business has an agent, they can start a conversation with it there. OpenAI says that conversation is labeled and kept apart from the person's original chat and from ChatGPT's own answers, and that it does not share people's conversations or agent chats with the business. The agent cannot complete a purchase, make a booking or check an order. It explains products and policies and links to the business's website. A business cannot bring an agent it built elsewhere; According to Digiday, OpenAI builds it from the business's instructions and product feed. "We aren't allowing folks to bring their own agents," Benji Shomair, OpenAI's vice president of monetization, told Digiday. For now Business Agents are limited to online stores and online service businesses in the United States that have a website and meet the eligibility rules in OpenAI's Business Agents policy, and OpenAI says verification alone does not make a business eligible. A local service business, such as a plumber or a roofer, is not in either category OpenAI names. An agent answers with whatever the business has given it: return windows, delivery areas, prices, what a warranty covers. A stale fact there reaches a customer as a wrong answer, at the moment they are deciding. [The piece on AI shopping agents](/articles/who-gets-to-be-the-customer-when-ai-does-the-shopping) looks at that risk from the buyer's side. Keeping those facts current is the same work that keeps a Google listing accurate, and [the guide to a Google Business Profile](/articles/google-business-profile) covers what that listing holds. [The explainer on Meta business verification](/articles/meta-business-verification-what-businesses-need-to-prepare) shows how another large platform checks who represents a business. ## What Business Hub could mean for ChatGPT's ad sales OpenAI says claiming, Business Agents and advertising are separate, and that "Claiming does not guarantee higher placement or sales." Its October 21 ads announcement says ads "are clearly labeled and separate from ChatGPT's answers," and that "advertising does not influence the answers ChatGPT provides." OpenAI's November 10 pages connect them in one place: a business can sponsor its Business Agent and use it as the destination for ChatGPT Ads, in placements labeled as sponsored. Shomair told Digiday the agent behind a sponsored placement should match the free one: "The sponsored agent is the paid experience, but the agent that sits behind it should be the same." OpenAI's pages list no price, and Digiday describes the agents as free for now. Asked whether that will last, he said, "I think it'll depend on the directions that they go." Digiday reasoned before the announcement that marketers who watch a number want it to climb, and that the lever OpenAI charges for is a sponsored placement. It pointed to a Google precedent. Google Business Profile put local businesses on Google's map, and Search Console showed site owners how they did in organic search. Both gave Google's sales teams an easier route to selling them ads. OpenAI's ads business has grown fast enough to make the argument plausible. According to the company's own posts: * On February 9, 2026, it began testing ads in the United States for logged in adults on the Free and Go plans. ChatGPT's Plus, Pro, Business, Enterprise and Education plans showed no ads. * In May, it introduced Ads Manager, its self service tool for buying ads. It later said that small and medium businesses now account for "a material share of the business." * On August 31, it said ChatGPT Ads had reached a $1 billion annualized revenue run rate less than 200 days after launch. A run rate is a pace of yearly revenue, not a year of sales. * On October 21, it said more than 100,000 advertisers had run campaigns since launch and that ads were available in 89 countries. The figures track the growth of its ads business, not whether ads pay off for any one business. If ads do not influence answers, as OpenAI says, buying them should not raise the count of answers that cite a business. OpenAI has not said whether clicks from sponsored placements appear in Business Hub's click count. A falling count alone is then no reason to buy ads. Ads in ChatGPT deserve the same test as any other channel: what they cost against the calls, form requests and sales they bring. ## What an owner can do this week **Claim the listing if the business qualifies.** Claiming puts the business's own details in front of people who open its profile, and after the identity check it shows the counts. A local store or restaurant should look for its existing listing rather than create one. **Record a starting point.** Business Hub shows only the past 28 days, so a longer record made now gives its numbers something to compare against. Google Analytics, Google's free tool that counts what visitors do on a site, has a channel called AI Assistant for visits from ChatGPT, Gemini, Copilot and similar tools. Write down that channel's visits, and the sales or inquiries that followed, for each of the last three months. [The guide to Google Analytics](/articles/what-is-google-analytics) shows where the channel report sits. Visits that arrive with no record of where they came from land under Direct, so the figure may run low. **Make the facts match everywhere.** ChatGPT's answers draw on what is published about a business, and an agent draws on the details and product feed the business provides. Before entering anything, match the hours, service area, prices and policies on the site, the Shopify store and the Google listing. How other sites describe a business may also shape what AI tools say about it, which [the piece on public relations in AI search](/articles/public-relations-and-marketing-in-llm-search) examines. The broader work of earning mentions is the subject of [the explainer on generative engine optimization](/articles/what-is-geo). **Check that ChatGPT search can read the site.** Because an online business's mentions count only when ChatGPT points to its website, the site should be readable by the program OpenAI uses for ChatGPT search. A short settings file on the site, and any security service that screens visitors, decide that. ChatGPT will not show a site that refuses it in search answers, OpenAI says, though the site can still appear as a navigational link. The check takes a few minutes. ## The OAI-SearchBot setting to check OpenAI's documentation names four programs that visit sites. The one that matters here is OAI-SearchBot, which OpenAI says it uses "to surface websites in search results in ChatGPT's search features." The others are GPTBot, which gathers content that may train OpenAI's models; a program that checks the landing pages of ads bought in ChatGPT; and ChatGPT-User, which visits a page when a person's request calls for it. Open the site's robots.txt file at the root of the domain (for example, example.com/robots.txt). Look for a group of rules that names OAI-SearchBot as its user agent. If the line under it reads "Disallow: /", the site is closed to ChatGPT search. Delete that group, or change the line to "Allow: /". If no group names OAI-SearchBot, check the group marked with an asterisk, which applies to every user agent. If that group reads "Disallow: /", add a separate group for OAI-SearchBot with "Allow: /". A rule that blocks GPTBot is a separate choice, and blocking it does not remove a site from ChatGPT search. If a firewall or a security service such as Cloudflare screens visitors, allow the IP addresses OpenAI publishes for OAI-SearchBot. OpenAI's help center lists that as a condition for appearing in search. OpenAI says changes to robots.txt take about 24 hours to reach its search systems. ### Frequently asked questions #### Does claiming a business in ChatGPT improve its ranking? No. OpenAI says ChatGPT keeps making independent recommendations and that claiming "does not guarantee higher placement or sales." Its help center adds that claiming a profile does not change the business's visibility in ChatGPT, and that connecting a product feed does not guarantee ChatGPT recommends the products. What claiming changes is what a person sees after clicking through to the business's profile. #### Is the ChatGPT Business Hub the same as ChatGPT Business? No. ChatGPT Business is OpenAI's paid plan for teams that use ChatGPT at work, called ChatGPT Team until August 2025. Business Hub is for businesses that ChatGPT mentions in its answers to other people, and OpenAI says claiming a listing needs no ChatGPT Enterprise agreement or ads account. #### Can a local service business use a ChatGPT business agent? Not yet. OpenAI limits Business Agents to eligible online stores and online service businesses in the United States, and an agent cannot take bookings. A plumber or roofer can still claim a listing where claiming is available. #### What is OAI-SearchBot? OAI-SearchBot is the program OpenAI uses to read sites for ChatGPT's search features. A site has to let it in before the site can appear as a cited source in those answers. GPTBot is a different program, which gathers content that may train OpenAI's models, and a site's robots.txt file allows or blocks each one on its own. A third program, ChatGPT-User, visits a page when a person's request calls for it; OpenAI says robots.txt rules may not apply to it. #### Do AI visibility tracking tools still matter now that ChatGPT shows mention counts? Yes, for a different job. Business Hub counts mentions and clicks for the past 28 days but does not show the questions people asked or how competitors compare. Tracking tools from companies such as Profound and Adthena run sample questions through ChatGPT and record which businesses appear. Their results come from samples, so they estimate. OpenAI's count comes from ChatGPT itself, with no explanation attached. Source: OpenAI, Introducing Businesses in ChatGPT (November 10, 2026) Primary source for the beta: 'We're introducing Businesses in ChatGPT in beta'; claiming open to any eligible business where ChatGPT is available; Business Agents 'now available to eligible ecommerce and online service businesses in the United States'; discovery topics defined; insights only above thresholds; agent chats labeled and separate; chats not shared with businesses; agents can be sponsored as ChatGPT Ads destinations. Read in a browser (WebFetch returns 403). Checked November 10, 2026. Reference: https://openai.com/index/introducing-businesses-chatgpt/ Source: OpenAI, Businesses in ChatGPT product page and FAQ 'Claiming is initially available to eligible businesses with a website'; Shopify is one way to start, not required; 'Claiming does not guarantee higher placement or sales.' Read in a browser. Checked November 10, 2026. Reference: https://openai.com/business/businesses-in-chatgpt/ Source: OpenAI Help Center, Setting up your business on ChatGPT Claim routes 'such as phone, business email, website domain, or Shopify' (domain by DNS TXT record); review by email; Persona identity verification before publishing changes, viewing insights or creating an agent; blue check after Persona approval; no Ads account or Enterprise agreement needed; local stores and restaurants can claim only an existing US listing; claiming the brand does not claim locations; insights cover the past 28 days; mention definitions for online and local businesses; no prompts or conversations shared; blank metric not necessarily zero; agents cannot buy, book or check orders; claiming does not change visibility; ownership disputes. Read in a browser. Checked November 10, 2026. Reference: https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt Source: OpenAI, Business Agents Policy (updated November 10, 2026) 'Business verification alone does not guarantee agent eligibility.' Read in a browser. Checked November 10, 2026. Reference: https://openai.com/policies/business-agents-policy/ Source: Digiday, OpenAI's new business agents give brands a free way into the conversation it's also selling as an ad (November 10, 2026) Benji Shomair, OpenAI vice president of monetization: no bring your own agents; sponsored and free agent the same; free for now, on whether it stays free: 'I think it'll depend on the directions that they go'. Farhad Divecha (Accuracast) quote on GEO tools. Checked November 10, 2026. Reference: https://digiday.com/marketing/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad/ Source: Search Engine Roundtable, Barry Schwartz, Businesses in ChatGPT Business Hub Live With Click Data (November 10, 2026) Reporter's own claim stayed pending; 'honestly nervous about people hijacking businesses on here.' Checked November 10, 2026. Reference: https://www.seroundtable.com/chatgpt-business-hub-42505.html Source: Tilio, Claim your business in ChatGPT (November 10, 2026) UK firm's test of the claim flow: physical location and online store options, services 'coming soon'. One source, attributed in copy; OpenAI says only that availability depends on location and type. Checked November 10, 2026. Reference: https://www.tilio.co.uk/learn/claim-your-business-in-chatgpt Source: Juozas Kaziukėnas, LinkedIn post (November 6, 2026) Primary report of the feature: the quoted tool text 'track how often your business is mentioned in ChatGPT conversations'; impressions and clicks counted daily and charted; work in progress first seen as early as August; banner seen that day; part of a larger Business Hub; available only to businesses that verified ownership, for example by connecting a Shopify store; no prompts, user data, competition benchmark or ranking (quoted); 'won't help understanding why mentions/clicks are increasing or decreasing' (quoted); expects use alongside outside prompt tracking tools (paraphrased). Read in a signed in browser. Checked November 10, 2026. Reference: https://www.linkedin.com/posts/juozas_chatgpt-is-building-an-analytics-tool-to-share-7524436371613118464-E3Zf/ Source: Digiday, Krystal Scanlon, ChatGPT is about to show brands their mention count (November 9, 2026) Banner wording 'Claim your business in ChatGPT' per two sources with knowledge of its workings; claiming tracks mentions, keeps products and business information current and unlocks a business agent that answers customer questions with context the business supplies; proof of authority required; Business Hub not launched; GEO vendors such as Profound and Adthena mostly run prompts through ChatGPT at scale; the argument that the dashboard helps OpenAI's ads business and the Google Business Profile and Search Console precedent (attributed to Digiday). The live page ends 'OpenAI declined to comment for this story.' Its text says the agent answers questions 'using contact the business supplies', a typo for context; the banner's own wording carries that claim. Checked November 10, 2026. Reference: https://digiday.com/marketing/chatgpt-is-about-to-show-brands-their-mention-count/ Source: Search Engine Roundtable, Barry Schwartz, OpenAI Creating ChatGPT Tools For Business For Analytics & Citations (November 6, 2026) Independent account of the same screenshot, with the banner transcribed: 'Claim your business in ChatGPT'; track mentions; 'Add your latest products and keep your business info up to date'; 'Let your business agent answer their questions with context you control.' Supports the quoted 'with context you control'. No OpenAI comment. Checked November 10, 2026. Reference: https://www.seroundtable.com/chatgpt-tools-for-business-42476.html Source: OpenAI, Testing ads in ChatGPT (February 9, 2026, updated August 11, 2026) U.S. test began February 9, 2026 for logged in adults on Free and Go; Plus, Pro, Business, Enterprise and Education without ads; ads labeled sponsored and separate; advertisers receive only aggregate performance data. Read in a browser. Checked November 10, 2026. Reference: https://openai.com/index/testing-ads-in-chatgpt/ Source: OpenAI, A milestone in expanding access to AI (August 31, 2026) $1 billion annualized revenue run rate in less than 200 days after launch; Ads Manager introduced in May opened the platform to small and medium businesses, which are 'a material share of the business' (quoted); Pixel and Conversions API 'important foundations for measurement' (quoted). Read in a browser. Checked November 10, 2026. Reference: https://openai.com/index/expanding-access-to-ai-with-chatgpt-ads/ Source: OpenAI, ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform (October 21, 2026) Over 100,000 advertisers since launch; availability in 89 countries; ads only on Free and Go; quotes 'are clearly labeled and separate from ChatGPT's answers' and 'advertising does not influence the answers ChatGPT provides'. Confirms Digiday's late October figures. Read in a browser. Checked November 10, 2026. Reference: https://openai.com/index/chatgpt-ads-expands-26-new-countries/ Source: Google Search Central Blog, Introducing Search Generative AI performance reports in Search Console (June 3, 2026, note for August 31, 2026) Reports count impressions in AI Overviews and AI Mode by page, country, device and date; rolled out to all websites worldwide as of August 31, 2026; the announcement lists no click or query data for these reports. Read in a browser. Checked November 10, 2026. Reference: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports Source: Google Analytics Help, Default channel group AI Assistant channel: users arriving from sources like ChatGPT, Gemini, Deepseek, Copilot or Grok, excluding Google's AI Overviews and AI Mode. Sessions with no traceable source are reported as (direct), the Direct channel. Read in a browser. Checked November 10, 2026. Reference: https://support.google.com/analytics/answer/9756891?hl=en Source: OpenAI, Overview of OpenAI Crawlers Lists four agents: OAI-SearchBot (surfaces sites in ChatGPT search, quoted), an ads agent that checks ad landing pages, GPTBot (training, an independent setting) and ChatGPT-User (user initiated visits; 'robots.txt rules may not apply'). Opted out sites are not shown in ChatGPT search answers but can still appear as navigational links; published IP ranges; about 24 hours for robots.txt changes. Read in a browser. Checked November 10, 2026. Reference: https://developers.openai.com/api/docs/bots Source: OpenAI Help Center, Searching the web with ChatGPT (updated October 2026) 'Placement is not guaranteed'; eligibility requires allowing OAI-SearchBot and OpenAI's published IP addresses at the host or content delivery network. Read in a browser. Checked November 10, 2026. Reference: https://help.openai.com/en/articles/9237897-chatgpt-search Source: OpenAI Help Center, ChatGPT Business overview and the ChatGPT Business rename FAQ ChatGPT Business is a self serve workspace plan for teams; ChatGPT Team was renamed ChatGPT Business on August 29, 2025 (help.openai.com/en/articles/12111915). Supports the FAQ separating the plan from the Business Hub. Checked November 10, 2026. Reference: https://help.openai.com/en/articles/8792828-chatgpt-business-overview Source: IETF RFC 9309, Robots Exclusion Protocol A crawler obeys the group that matches its user agent and falls back to the asterisk group when none matches. Supports the technical section's last sentence. Checked November 10, 2026. Reference: https://www.rfc-editor.org/rfc/rfc9309.html ## Structured sections Sources * [OpenAI, Introducing Businesses in ChatGPT (November 10, 2026)](https://openai.com/index/introducing-businesses-chatgpt/) * [OpenAI, Businesses in ChatGPT product page and FAQ](https://openai.com/business/businesses-in-chatgpt/) * [OpenAI Help Center, Setting up your business on ChatGPT](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) * [OpenAI, Business Agents Policy (updated November 10, 2026)](https://openai.com/policies/business-agents-policy/) * [Digiday, OpenAI's new business agents give brands a free way into the conversation it's also selling as an ad (November 10, 2026)](https://digiday.com/marketing/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad/) * [Search Engine Roundtable, Barry Schwartz, Businesses in ChatGPT Business Hub Live With Click Data (November 10, 2026)](https://www.seroundtable.com/chatgpt-business-hub-42505.html) * [Tilio, Claim your business in ChatGPT (November 10, 2026)](https://www.tilio.co.uk/learn/claim-your-business-in-chatgpt) * [Juozas Kaziukėnas, LinkedIn post (November 6, 2026)](https://www.linkedin.com/posts/juozas_chatgpt-is-building-an-analytics-tool-to-share-7524436371613118464-E3Zf/) * [Digiday, Krystal Scanlon, ChatGPT is about to show brands their mention count (November 9, 2026)](https://digiday.com/marketing/chatgpt-is-about-to-show-brands-their-mention-count/) * [Search Engine Roundtable, Barry Schwartz, OpenAI Creating ChatGPT Tools For Business For Analytics & Citations (November 6, 2026)](https://www.seroundtable.com/chatgpt-tools-for-business-42476.html) * [OpenAI, Testing ads in ChatGPT (February 9, 2026, updated August 11, 2026)](https://openai.com/index/testing-ads-in-chatgpt/) * [OpenAI, A milestone in expanding access to AI (August 31, 2026)](https://openai.com/index/expanding-access-to-ai-with-chatgpt-ads/) * [OpenAI, ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform (October 21, 2026)](https://openai.com/index/chatgpt-ads-expands-26-new-countries/) * [Google Search Central Blog, Introducing Search Generative AI performance reports in Search Console (June 3, 2026, note for August 31, 2026)](https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports) * [Google Analytics Help, Default channel group](https://support.google.com/analytics/answer/9756891?hl=en) * [OpenAI, Overview of OpenAI Crawlers](https://developers.openai.com/api/docs/bots) * [OpenAI Help Center, Searching the web with ChatGPT (updated October 2026)](https://help.openai.com/en/articles/9237897-chatgpt-search) * [OpenAI Help Center, ChatGPT Business overview and the ChatGPT Business rename FAQ](https://help.openai.com/en/articles/8792828-chatgpt-business-overview) * [IETF RFC 9309, Robots Exclusion Protocol](https://www.rfc-editor.org/rfc/rfc9309.html)