# Case Studies

Canonical page: https://sunlocke.com/case-studies

Page type: index

## Summary

The Case Studies page collects client stories. Views rose from about 1,000 to about 30,000 on the posts in the campaign. Followers increased 22% each week, and the artist saw more streams and more followers on Spotify. A modern music hub replaced a long list of links, making it easier for fans to watch the latest video and stream on their platform of choice. It now works smoothly on desktop and mobile, with previews that only play audio on hover. A Rich Fitness moved from a basic web presence to an autonomous intake system. Prospects can now book meetings directly, with 30 minute buffers before and after sessions. With clearer structure and contract services in place, the business runs with fewer headaches and faster response times. For a brand new expansion, the site gave Faith Payments something it never had, which was a credible front door. From the data we can see, the funnel is working, because the contact and referral paths are pulling in real public traction instead of depending on who happened to be in the room. The shift in perception is the quiet win. Prospects now meet Faith Payments, the brand built for their world, rather than a generic Echelon Payments. They are still a client today, checking in now and then for a small addition, which is exactly what a site that works should need. Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term. The new site increased the quality of inquiries and made it easier for people to reach out and book work. With a clearer process and fewer manual steps, Bon The Builders stayed more organized and could take on more projects without sacrificing quality. The team reported less stress and more confidence in planning ahead. Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps. The new infrastructure modernized Wyld Chyld’s operations, replacing manual systems with real-time data tracking and automated client communication. The studio experienced a 22% increase in client retention, a 43% rise in new traffic from local search, and a significant reduction in administrative workload. The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction. The new digital system improved client retention by 18% within the first two months and increased consultation conversions by over 40%. Sophia now spends less then half the time responding to inquiries, maintains consistent branding across platforms, and has an organized database of clients she can reach out to for repeat business and promotions. For the first time, MacKenzie has a site that works as hard as she does. It lays out her full range of services so existing clients understand everything she can do for their property, which lifts repeat work, and it turns the people searching for her into real quote requests instead of letting them bounce. With her terms of service public and tied into her contracts, she can pursue commercial jobs on solid footing. She is still a client today, and the showcase keeps growing. MacKenzie came in with around forty reviews she had gathered by hand and no way to keep them growing. Now the system does the asking for her, requesting a review and a testimonial after every job, so her credibility builds on its own. Instead of a number she has to work for, her proof grows automatically in the background while she runs her business. She is still a client today. The rebuilt site did two things at once. It gave clients a place they could actually use, with real navigation and a portfolio that shows itself off instead of hiding in a stack of static pages, and it gave the studio its time back, because the gallery keeps itself current without anyone touching it. Just as important, the new site became the destination everything else could point to. It is the home the funnels and campaigns send people to, and the reason those visitors stay long enough to book. It is still the studio's site today, and it keeps evolving on its own. The aggressive strategy moved real numbers. For three straight months, our funnels and ads drove a third of White Rabbit's bookings, month after month rather than in a single spike. The first month of that push alone lifted bookings fifteen percent over baseline, reversing the slide that started the whole project. Just as valuable, the studio finally had full visibility into the customer journey, so every dollar could be pointed at what actually produced appointments. They are still a client today. The retention journeys did what a prime location never could. They brought past clients back, including people who had moved out of state and put down deposits to book future sessions. Instead of hoping former clients remembered them, the studio now has a system that reaches out on its own and turns a finished tattoo into the start of the next booking. They are still a client today.

## Page introduction

Every stamp is a project Sun Locke shipped. Each story explains where the client started, what changed, and what the work produced.

## Client stories

### [Mannikin](/case-studies/mannikin-paid-ads)

Before: Mannikin wanted more eyes on new releases. Organic reach was stuck around 1,000 views per post, and growth felt slow. The goal was to bring more attention, more streams, and steady follower growth while keeping the artist’s vibe.

What we did: Sun Locke built and managed a pay per click campaign around the artist’s releases, aimed at reaching the right listeners. We watched performance, made fast adjustments, and kept the focus on getting people to watch, follow, and stream.

Outcome: Views rose from about 1,000 to about 30,000 on the posts in the campaign. Followers increased 22% each week, and the artist saw more streams and more followers on Spotify.

### [Mannikin](/case-studies/mannikin-web-dev)

Before: Their site was a simple set of outbound links and a few video embeds. They wanted a fresh, interactive home that stays current, works on desktop and mobile, and avoids multiple videos blasting audio at once.

What we did: Sun Locke rebuilt the site from archived design references and created a dynamic layout that features the newest video and routes fans to their chosen streaming platform. Video previews stay silent until hover for a clean experience.

Outcome: A modern music hub replaced a long list of links, making it easier for fans to watch the latest video and stream on their platform of choice. It now works smoothly on desktop and mobile, with previews that only play audio on hover.

### [A Rich Fitness](/case-studies/a-rich-fitness-web-dev)

Before: Their old site was not bringing in organic interest and there was no clear way to manage new clients. Prospects emailed at all hours, replies were often late, and the business lacked the structure needed to offer contract services with confidence.

What we did: We created a clean, open design that matched their requested style and rebuilt the site around a smoother client journey. We also coordinated with their lawyer so the site included public facing Terms and a Privacy Policy, supporting a more professional intake process.

Outcome: A Rich Fitness moved from a basic web presence to an autonomous intake system. Prospects can now book meetings directly, with 30 minute buffers before and after sessions. With clearer structure and contract services in place, the business runs with fewer headaches and faster response times.

### [Faith Payments](/case-studies/faith-payments)

Before: Faith Payments is the arm of Echelon Payments built for donations, and it serves nonprofits, churches, and other organizations rooted in faith. It handles the payment processing and donation structures those groups depend on. But it was a brand new expansion. Up to that point they had only tested the waters through word of mouth and networking referrals, with no website and no funnel to point anyone to. We met them at a networking group before any of it existed, and we talked through what a real front door could look like. What they wanted was refreshingly simple. They wanted a straightforward site that worked as a complete funnel, with none of the usual bells and whistles.

What we did: We built exactly what they asked for and nothing they did not need. It is a clean and straightforward website that works as a complete funnel. Organizations can find them, understand what they do, and reach out, and prospective partners can apply to join their referral network, all in one clear path. Just as important, we gave Faith Payments its own identity, separate from the parent company, so the brand built for churches and nonprofits finally reads as its own credible operation. It is low maintenance by design. They send the occasional note to add a page, and otherwise it just runs.

Outcome: For a brand new expansion, the site gave Faith Payments something it never had, which was a credible front door. From the data we can see, the funnel is working, because the contact and referral paths are pulling in real public traction instead of depending on who happened to be in the room. The shift in perception is the quiet win. Prospects now meet Faith Payments, the brand built for their world, rather than a generic Echelon Payments. They are still a client today, checking in now and then for a small addition, which is exactly what a site that works should need.

### [SophTattoos](/case-studies/sophtattoos-ads)

Before: After SophTattoos relocated, she had to rebuild trust and a local client base fast. She was starting from scratch in a new area, so organic referrals alone could not keep momentum. The first stretch brought attention and follower growth, but bookings lagged while the audience warmed up. She needed a predictable reliable stream of inquiries that fit her calendar, without creating admin overload.

What we did: We ran always-on local prospecting ads built around her work, offers, and calls to action. We tested creatives and audiences, tightened geography, and focused on intent behaviors. Then we added retargeting for people who viewed, clicked, saved, or messaged, rotating creative to stay relevant. We excluded recent clients, paced spend to openings, and refined replies to reduce admin back and forth.

Outcome: Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term.

### [Bon The Builder](/case-studies/bon-the-builder-website)

Before: Bon The Builders had a website that looked fine but did not help much with getting clients. A lot of work was handled by hand, which made it easy to miss follow ups and hard to stay organized. The goal was to turn the site into a tool that brings in leads and support it with a simple system for tracking work.

What we did: We rebuilt the website around clear services, proof, and strong calls to action so visitors know what to do next. We also set up a simple pipeline for inquiries and projects so the team could track leads, jobs, and next steps in one place. This reduced manual tasks and helped the business run smoother as demand grew.

Outcome: The new site increased the quality of inquiries and made it easier for people to reach out and book work. With a clearer process and fewer manual steps, Bon The Builders stayed more organized and could take on more projects without sacrificing quality. The team reported less stress and more confidence in planning ahead.

### [Arte De La Noche](/case-studies/arte-de-la-noche-ads)

Before: Arte De La Noche relied heavily on walk ins, which made revenue unpredictable. The goal was to turn local interest into scheduled appointments by reaching people actively looking for similar services, then guiding them to a simple booking path.

What we did: We launched paid ads built around high intent local audiences and proven interest signals, then tested creative that highlighted portfolio quality, availability, and a clear call to book. Budgets shifted weekly toward the ads producing the lowest cost per booking.

Outcome: Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps.

### [Wyld Chyld Tattoos](/case-studies/wyld-chyld-tattoos-web-dev)

Before: Wyld Chyld relied entirely on paper consent forms and manual data entry. Tracking client information, IDs, and aftercare compliance required constant oversight and offered no central visibility. Without a website or digital reporting, the studio lacked modern infrastructure for tracking, retention, and communication, resulting in slower client processing and missed engagement opportunities.

What we did: We developed a centralized website equipped with automated reporting, digital kiosks for consent forms and ID verification, and built-in CRM and email integrations. The system automatically distributes aftercare instructions, logs client data securely, and sends satisfaction surveys post-visit. Positive responses trigger automated Google Review invites, while subscription-based email marketing re-engages existing clients with targeted promotions

Outcome: The new infrastructure modernized Wyld Chyld’s operations, replacing manual systems with real-time data tracking and automated client communication. The studio experienced a 22% increase in client retention, a 43% rise in new traffic from local search, and a significant reduction in administrative workload.

### [Arte De La Noche](/case-studies/arte-de-la-noche-web-dev)

Before: As an independent tattoo artist and piercer, Byanka relied entirely on social media to manage appointments, deposits, and aftercare. Without a centralized system, she often lost track of conversations, couldn’t easily separate tattoo and piercing clients, and spent hours managing payments or confirming appointments. The process was inefficient, inconsistent, and difficult to scale as demand increa

What we did: We built a unified website with integrated booking tools and a CRM that categorized clients by service type. Automated aftercare emails, task-based follow-ups, and SMS alerts ensured she stayed connected without constant manual effort. A professional email domain improved deliverability, while built-in scheduling tools eliminated back-and-forth communication. The entire client journey—from inquiry to payment—became automated, logged, and easy to

Outcome: The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction.

### [SophTattoos](/case-studies/sophtattoos-web-dev)

Before: Sophia relied solely on Instagram and Facebook messages to manage appointments, collect deposits, and communicate with clients. This caused missed inquiries, lost payments, and no record of returning customers. Without a central booking system or website, she lacked visibility outside of walk-ins from the parlors she worked in, limiting her ability to grow or retain her client base.

What we did: We built a responsive website optimized for client acquisition and retention. The site highlights her portfolio, integrates direct booking and consultation forms, and connects seamlessly to her social platforms. A lightweight CRM was implemented to log client data, track consultations, and automate follow-ups. Each form is tailored to collect the information necessary to convert both high-intent and soft-interest leads while minimizing time spent

Outcome: The new digital system improved client retention by 18% within the first two months and increased consultation conversions by over 40%. Sophia now spends less then half the time responding to inquiries, maintains consistent branding across platforms, and has an organized database of clients she can reach out to for repeat business and promotions.

### [M. Hartman Landscaping](/case-studies/mhartman-landscaping-web-dev)

Before: MacKenzie Hartman built M. Hartman Landscaping from a single truck into a real crew, but her website did not reflect the craft behind the work. People search for her by name and speak well of her in her area, yet the site did not convert the visitors who found her. It never clearly laid out the services she offers all year, and it never showcased the projects she was proud of. She had also been through a string of agencies, and every one of them tried to sell her products she never asked for. All she actually wanted was a site that looked as good as her work and a simple funnel that turned visitors into quote requests.

What we did: We rebranded and rebuilt the site around her craft. It is clean, it is informational, and it makes the full range of her services clear, so both new visitors and existing clients understand everything she can do for their property. We built a straightforward funnel that turns visitors into quote requests and puts her finished work front and center. To support her move into commercial contracts, we worked alongside her lawyer to update her terms of service and privacy policy, published them on the site, and tied them directly into her contracts, so the paperwork references one clear and public source of truth. She has stayed on for ongoing maintenance, and the showcase keeps growing.

Outcome: For the first time, MacKenzie has a site that works as hard as she does. It lays out her full range of services so existing clients understand everything she can do for their property, which lifts repeat work, and it turns the people searching for her into real quote requests instead of letting them bounce. With her terms of service public and tied into her contracts, she can pursue commercial jobs on solid footing. She is still a client today, and the showcase keeps growing.

### [M. Hartman Landscaping](/case-studies/mhartman-landscaping-email)

Before: MacKenzie Hartman had built a loyal base of clients and a strong reputation, but she had no system for turning that goodwill into visible proof. She had collected around forty reviews entirely on her own, one at a time, with no simple way to keep them coming. For a business that lives on trust and word of mouth, her credibility depended on her remembering to ask, which meant it mostly did not grow.

What we did: We set up automated review and testimonial collection over email and SMS. After a job is done, the system reaches out on its own and asks for a review at the moment the client is happiest, so MacKenzie never has to remember to chase one. The same flow gathers testimonials she can show on her site, so the proof builds itself and keeps her credibility growing without adding a task to her week.

Outcome: MacKenzie came in with around forty reviews she had gathered by hand and no way to keep them growing. Now the system does the asking for her, requesting a review and a testimonial after every job, so her credibility builds on its own. Instead of a number she has to work for, her proof grows automatically in the background while she runs her business. She is still a client today.

### [White Rabbit](/case-studies/white-rabbit-web-dev)

Before: White Rabbit came to us with a custom Wix site the team had been running themselves. It had grown to eighteen pages with no real navigation, so once a visitor landed somewhere, there was no clear way back. Their only options were the browser back button or retyping the address. Nothing on the site was dynamic either, which meant the team had to update the portfolio by hand every single time their work changed. For a studio whose whole appeal is the art, the site made it hard to move around and even harder to show the work.

What we did: We rebuilt the site from the ground up as a living gallery. Clear navigation means a visitor can move through the whole studio without ever getting stranded. The portfolio changes on its own, pulling different images by the day, by the visit, and by the type of work, so it always looks fresh and shows the full range of what they do. There is no more updating pages by hand. The result is a site that finally carries the weight of the art and gives every visitor a clear path from admiring the work to booking it.

Outcome: The rebuilt site did two things at once. It gave clients a place they could actually use, with real navigation and a portfolio that shows itself off instead of hiding in a stack of static pages, and it gave the studio its time back, because the gallery keeps itself current without anyone touching it. Just as important, the new site became the destination everything else could point to. It is the home the funnels and campaigns send people to, and the reason those visitors stay long enough to book. It is still the studio's site today, and it keeps evolving on its own.

### [White Rabbit](/case-studies/white-rabbit-paid-ads)

Before: White Rabbit is a tattoo studio on a busy corner of New York City, but the location alone had stopped carrying them. Bookings had been slipping below their baseline, and while a marketing team was running their socials, there was no paid engine bringing new clients through the door in a way anyone could measure. Foot traffic came and went, and there was no view of how a stranger discovering them online turned into a booked appointment.

What we did: We built the paid engine on data they already owned. Using their Instagram as a data pool alongside their past client records, we created lookalike audiences of the people most likely to book. We ran a testing and learning phase for about four weeks to find what worked, then shifted to a far more aggressive strategy. Because everything fed into the rebuilt site as one connected journey, we could finally see how a visitor becomes a booking and build around it, working hand in hand with the studio's existing social team.

Outcome: The aggressive strategy moved real numbers. For three straight months, our funnels and ads drove a third of White Rabbit's bookings, month after month rather than in a single spike. The first month of that push alone lifted bookings fifteen percent over baseline, reversing the slide that started the whole project. Just as valuable, the studio finally had full visibility into the customer journey, so every dollar could be pointed at what actually produced appointments. They are still a client today.

### [White Rabbit](/case-studies/white-rabbit-email)

Before: White Rabbit had built a real client base, but no way to stay in front of it. Past clients drifted after a session, including talented regulars who had moved out of state and would happily travel for the right artist if anyone reminded them. There was no system to bring anyone back and no consistent way to turn a one time appointment into a lasting relationship.

What we did: We set up automated trigger journeys over email and SMS that reach clients at the moments that matter, after a session and when it is time to come back. The journeys keep the studio in front of past clients without anyone having to remember to send a message, and they make it easy for someone to book their next appointment. Everything ties into the same connected system as the site and the campaigns, so a client's whole relationship lives in one place.

Outcome: The retention journeys did what a prime location never could. They brought past clients back, including people who had moved out of state and put down deposits to book future sessions. Instead of hoping former clients remembered them, the studio now has a system that reaches out on its own and turns a finished tattoo into the start of the next booking. They are still a client today.