# Arte De La Noche

Canonical page: https://sunlocke.com/case-studies/arte-de-la-noche-paid-ads

Page type: caseStudy

## Summary

Arte De La Noche relied heavily on walk ins, which made revenue unpredictable. The goal was to turn local interest into scheduled appointments by reaching people actively looking for similar services, then guiding them to a simple booking path. We launched paid ads built around high intent local audiences and proven interest signals, then tested creative that highlighted portfolio quality, availability, and a clear call to book. Budgets shifted weekly toward the ads producing the lowest cost per booking. Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps. Before the ads, I never knew how my week would look. Now I open my calendar and see it filled. My bookings went up 2 to 3x and I’m booked about two weeks out. It takes a lot of stress off.

## Client
Arte De La Noche

Industry: [Tattoos](/industries/tattoos)

Services
* [Paid Advertisements](/paid-ads)

## Before

Arte De La Noche relied heavily on walk ins, which made revenue unpredictable. The goal was to turn local interest into scheduled appointments by reaching people actively looking for similar services, then guiding them to a simple booking path.

## The hidden cost
Living on walk ins meant never knowing what a week would bring. A slow day could not be made up later, and planning around an empty calendar made it hard to grow with confidence. Locals who were already looking for an artist had no simple way to find her and book, so that demand went to whoever was easiest to reach.

## What we did

We launched paid ads built around high intent local audiences and proven interest signals, then tested creative that highlighted portfolio quality, availability, and a clear call to book. Budgets shifted weekly toward the ads producing the lowest cost per booking.

## How they felt

Before the ads, I never knew how my week would look. Now I open my calendar and see it filled. My bookings went up 2 to 3x and I’m booked about two weeks out. It takes a lot of stress off.

## Outcome

Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps.

## Results
* **2-3x Bookings**: Bookings increased 2 to 3x from paid ads within 4 weeks.
* **Booked 2 Weeks**: Calendar stayed booked at least 14 days out for 6 straight weeks.
* **More Appts**: Appointments up 60%, walk-ins down 27% after campaign launch.

Cover image description: The Arte De La Noche Paid Ads case study cover shows a tattoo artist in black gloves carefully inking a fine line design on a client's back with a pink wrapped machine, dramatically lit against a dark studio. (/payload-api/media/file/aac9f0545875dff9da4f45c4525d16d6f12820e4-435x290-1.jpg)

Company logo description: The Arte De La Noche logo from the Paid Ads case study, an ornate blackletter monogram in deep burgundy on black that gives the tattoo studio a dark, gothic brand identity suited to its ads. (/payload-api/media/file/7a33ea349733d9d7223a9f77cdad4e1f47a4fcc0-200x200-1.png)