# SophTattoos

Canonical page: https://sunlocke.com/case-studies/sophtattoos-ads

Page type: caseStudy

## Summary

After SophTattoos relocated, she had to rebuild trust and a local client base fast. She was starting from scratch in a new area, so organic referrals alone could not keep momentum. The first stretch brought attention and follower growth, but bookings lagged while the audience warmed up. She needed a predictable reliable stream of inquiries that fit her calendar, without creating admin overload. We ran always-on local prospecting ads built around her work, offers, and calls to action. We tested creatives and audiences, tightened geography, and focused on intent behaviors. Then we added retargeting for people who viewed, clicked, saved, or messaged, rotating creative to stay relevant. We excluded recent clients, paced spend to openings, and refined replies to reduce admin back and forth. Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term. Sun Locke helped me get booked after I moved, and it was such a relief! The ads brought in so many new people so fast. Some weeks I was like, “Whoa, my inbox!” Now the ads bring me most of my new clients, so I’m not stressing about slow weeks.

## Client
SophTattoos

Industry: [Tattoos](/industries/tattoos)

Services
* [Paid Advertisements](/paid-ads)

## Before

After SophTattoos relocated, she had to rebuild trust and a local client base fast. She was starting from scratch in a new area, so organic referrals alone could not keep momentum. The first stretch brought attention and follower growth, but bookings lagged while the audience warmed up. She needed a predictable reliable stream of inquiries that fit her calendar, without creating admin overload.

## The hidden cost
Content coming soon.

## What we did

We ran always-on local prospecting ads built around her work, offers, and calls to action. We tested creatives and audiences, tightened geography, and focused on intent behaviors. Then we added retargeting for people who viewed, clicked, saved, or messaged, rotating creative to stay relevant. We excluded recent clients, paced spend to openings, and refined replies to reduce admin back and forth.

## How they felt

Sun Locke helped me get booked after I moved, and it was such a relief! The ads brought in so many new people so fast. Some weeks I was like, “Whoa, my inbox!” Now the ads bring me most of my new clients, so I’m not stressing about slow weeks.

## Outcome

Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term.

## Results
* **ROI Range**: 3x to 18x return on ad spend during key demand windows.
* **Booking Surge**: Booking volume rose by 200%+ at peak, creating real admin capacity strain.
* **Client Source**: Ads account for about 87% of new clients, keeping the calendar consistently full.

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