# Wyld Chyld Tattoos

Canonical page: https://sunlocke.com/case-studies/wyld-chyld-tattoos-web-dev

Page type: caseStudy

## Summary

Wyld Chyld relied entirely on paper consent forms and manual data entry. Tracking client information, IDs, and aftercare compliance required constant oversight and offered no central visibility. Without a website or digital reporting, the studio lacked modern infrastructure for tracking, retention, and communication, resulting in slower client processing and missed engagement opportunities. We developed a centralized website equipped with automated reporting, digital kiosks for consent forms and ID verification, and built-in CRM and email integrations. The system automatically distributes aftercare instructions, logs client data securely, and sends satisfaction surveys post-visit. Positive responses trigger automated Google Review invites, while subscription-based email marketing re-engages existing clients with targeted promotions The new infrastructure modernized Wyld Chyld’s operations, replacing manual systems with real-time data tracking and automated client communication. The studio experienced a 22% increase in client retention, a 43% rise in new traffic from local search, and a significant reduction in administrative workload. We run a busy shop with a lot of artists and needed a site that could keep up. Sun Locke gave each artist space for their work and set up a simple merch store. Our regulars use the site now and new clients say it is easy to find us.

## Client
Wyld Chyld Tattoos

Industry: [Tattoos](/industries/tattoos)

Services
* [Web Development](/website-development)

## Before

Wyld Chyld relied entirely on paper consent forms and manual data entry. Tracking client information, IDs, and aftercare compliance required constant oversight and offered no central visibility. Without a website or digital reporting, the studio lacked modern infrastructure for tracking, retention, and communication, resulting in slower client processing and missed engagement opportunities.

## The hidden cost
Content coming soon.

## What we did

We developed a centralized website equipped with automated reporting, digital kiosks for consent forms and ID verification, and built-in CRM and email integrations. The system automatically distributes aftercare instructions, logs client data securely, and sends satisfaction surveys post-visit. Positive responses trigger automated Google Review invites, while subscription-based email marketing re-engages existing clients with targeted promotions

## How they felt

We run a busy shop with a lot of artists and needed a site that could keep up. Sun Locke gave each artist space for their work and set up a simple merch store. Our regulars use the site now and new clients say it is easy to find us.

## Outcome

The new infrastructure modernized Wyld Chyld’s operations, replacing manual systems with real-time data tracking and automated client communication. The studio experienced a 22% increase in client retention, a 43% rise in new traffic from local search, and a significant reduction in administrative workload.

## Results
* **Retention Gain**: Automated follow-ups and data tracking increased client retention by 22%.
* **Search Growth**: Optimized web presence and reporting drove a 43% rise in local search traffic.
* **Efficiency Up**: Digital kiosks and auto-reports cut manual admin time by over 60%.

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