# Sun Locke Canonical page: https://sunlocke.com/ Page type: home ## Summary Sun Locke develops websites, manages paid advertising, and builds email and SMS systems. The homepage explains how websites, campaigns, and systems connect attention to revenue. ## Homepage message Sun Locke develops websites, manages paid advertising, and builds email and SMS systems that turn attention into revenue. ## What Sun Locke does Your marketing, tied to your revenue ### Your website We build it with you. Every visit, form fill, and call becomes data you own instead of a lead that leaks away. * Built to convert, not just to look pretty * Every visit and form becomes data you own * Fast, mobile-first, and built to rank Page: /website-development ### Manifest, your CRM The website feeds Manifest automatically, so every lead lands in one place with its full story attached. Page: # ### Email that circles back Manifest feeds ActiveCampaign. Campaigns and flows bring people back to your website, and the cycle compounds. Page: # ## Case studies ### [Mannikin](/case-studies/mannikin-paid-ads) Views rose from about 1,000 to about 30,000 on the posts in the campaign. Followers increased 22% each week, and the artist saw more streams and more followers on Spotify. ### [Mannikin](/case-studies/mannikin-web-dev) A modern music hub replaced a long list of links, making it easier for fans to watch the latest video and stream on their platform of choice. It now works smoothly on desktop and mobile, with previews that only play audio on hover. ### [A Rich Fitness](/case-studies/a-rich-fitness-web-dev) Booking, confirmation emails and payment processing now run without them. They still handle the admin behind each sale. They spend much less time on messages and payment links, and that time now goes to sales and to their clients. The contracts drafted with their lawyer now run more smoothly, and the processes behind them take far less time. The system let them offer recurring plans to more of their clients. In about three months, their recurring revenue grew from $300 a month to $3,000 a month. ### [Faith Payments](/case-studies/faith-payments-web-dev) For a brand new expansion, the site gave Faith Payments something it never had, which was a credible front door. From the data we can see, the funnel is working, because the contact and referral paths are pulling in real public traction instead of depending on who happened to be in the room. The shift in perception is the quiet win. Prospects now meet Faith Payments, the brand built for their world, rather than a generic Echelon Payments. They are still a client today, checking in now and then for a small addition, which is exactly what a site that works should need. ### [SophTattoos](/case-studies/sophtattoos-paid-ads) The ads earn back about three times their cost in tattoo work at the least, and 18 times at her peak. In one month, $400 of ads brought in about $5,700 of work. With ads that promote only her, her bookings rose 200 percent over two years, compared with her time at the Long Island shop. The added bookings caused no real admin strain, because the forms and the booking run automatically. She needed only a bit more time to answer emails and requests and to decide what to take on. Today the ads bring in 64 percent of her new clients. ### [Bon The Builder](/case-studies/bon-the-builder-web-dev) The new site increased the quality of inquiries and made it easier for people to reach out and book work. With a clearer process and fewer manual steps, Bon The Builders stayed more organized and could take on more projects without sacrificing quality. The team reported less stress and more confidence in planning ahead. ### [Arte De La Noche](/case-studies/arte-de-la-noche-paid-ads) Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps. ### [VistaCut Media](/case-studies/vistacutmedia-web-dev) Four months in, the outreach was doing the knocking for him. The cold DM system brought in 150 warm leads, and those leads turned into repeat and recurring clients. VistaCut went from no recurring revenue to $3.5K in recurring revenue, on a business that had started with two single projects and an Instagram account. The other change was harder to put a number on. With a clear offer, a website, and case studies for the places he works, VistaCut looked like a legitimate business, and prospects started treating it like one. ### [Wyld Chyld Tattoos](/case-studies/wyld-chyld-tattoos-paid-ads) Together, the ads and the new way of posting took the shop's Instagram to a peak of about 750,000 impressions in the third and fourth years. Impressions count how many times the posts and ads appeared on someone's screen. New clients now find them through social media and the feed every artist posts to. ### [Wyld Chyld Tattoos](/case-studies/wyld-chyld-tattoos-email-sms) We still run the shop's email program, which we built for them. The list grew from about 1,000 subscribers in the first year to about 16,000 in the fourth. We plan seasonal promotions with the shop, based on pooled data from all of their tattoo clients. In the first year, client retention rose 22 percent. That figure compares the past clients in the system when we started with how many of them came back. Over two years, Google reviews grew from about 200 to more than 500, and their rating rose from about 4.2 to 4.7 stars. ### [Wyld Chyld Tattoos](/case-studies/wyld-chyld-tattoos-web-dev) In Google Analytics, traffic from local search rose 43 percent over one year. The site draws about 2,000 to 3,000 visitors a month. The front counter once needed three people at a time and now runs with one, or two on the busiest days. The person at the counter calls back clients who asked for a consultation and books their appointments. The same person looks after the clients in the shop and the feel of the place. ### [Arte De La Noche](/case-studies/arte-de-la-noche-web-dev) The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction. ### [SophTattoos](/case-studies/sophtattoos-email-sms) About 15 percent of her bookings come from returning clients, including those her emails bring back. Ads bring in 64 percent of her new clients, down from about 80 percent, and the referral program and live events bring in others. Her repeat client rate, also called retention, holds at about 18 percent year over year, on a much larger client base than she had before. Her regulars rebook through the website. ### [SophTattoos](/case-studies/sophtattoos-web-dev) Consultation conversions rose 42 percent in a year. Sophia now spends less than half the time she once did on inquiries. This year she moved from Manhattan to Brooklyn and opened her own studio there with another artist. ### [M. Hartman Landscaping](/case-studies/mhartman-landscaping-web-dev) For the first time, MacKenzie has a site that works as hard as she does. It lays out her full range of services so existing clients understand everything she can do for their property, which lifts repeat work, and it turns the people searching for her into real quote requests instead of letting them bounce. With her terms of service public and tied into her contracts, she can pursue commercial jobs on solid footing. She is still a client today, and the showcase keeps growing. ### [M. Hartman Landscaping](/case-studies/mhartman-landscaping-email-sms) MacKenzie came in with around forty reviews she had gathered by hand and no way to keep them growing. Now the system does the asking for her, requesting a review and a testimonial after every job, so her credibility builds on its own. Instead of a number she has to work for, her proof grows automatically in the background while she runs her business. She is still a client today. ### [White Rabbit](/case-studies/white-rabbit-web-dev) The rebuilt site did two things at once. It gave clients a place they could actually use, with real navigation and a portfolio that showed itself off instead of hiding in a stack of static pages, and it gave the studio its time back, because the gallery kept itself current without anyone touching it. Just as important, the new site became the destination everything else could point to. It was the home the funnels and campaigns sent people to, and the reason those visitors stayed long enough to book. ### [White Rabbit](/case-studies/white-rabbit-paid-ads) The aggressive strategy moved real numbers. For three straight months, our funnels and ads drove a third of White Rabbit's bookings, month after month rather than in a single spike. The first month of that push alone lifted bookings fifteen percent over baseline, reversing the slide that started the whole project. Just as valuable, the studio finally had full visibility into the customer journey, so every dollar could be pointed at what actually produced appointments. ### [White Rabbit](/case-studies/white-rabbit-email-sms) The retention journeys did what a prime location never could. They brought past clients back, including people who had moved out of state and put down deposits to book future sessions. Instead of hoping former clients remembered them, the studio had a system that reached out on its own and turned a finished tattoo into the start of the next booking. ## Pricing packages ### Foundation Your Website and Email, Handled A site built to convert, with email and lead capture running behind it. The Foundation tier starts at $450 per month and scales based on the scope needed. It is a starting point, not a quote. Best for a business that needs a professional website and the email behind it kept running: a site built to convert, hosting and maintenance, CRM setup and lead capture, email marketing with automated follow up, an admin portal with the core tools for the plan, and small updates within scope. * Website built to convert * Hosting, SSL, and ongoing maintenance * SEO foundation built in * CRM setup and lead capture * Email marketing with automated follow up * Admin portal with your plan's core tools * Small updates within scope ### Growth Our Full App Suite, One Login For $150 more, every tool we have built and proven with our clients, in one login. The Growth tier starts at $600 per month and scales based on the scope needed. It is a starting point, not a quote. Best for a business that wants the full Sun Locke app suite in one login with permissions for each person on the team, along with landing pages for campaigns and seasonal offers, a monthly strategy call, and expanded email capacity. A custom app can be added and is quoted per project. * Everything in Foundation * Full access to the Sun Locke app suite * One login for every tool, with team permissions * Custom apps on request, quoted per project * Landing pages for campaigns and seasonal offers * Monthly strategy call with Bulletin Board insights * Expanded email capacity as your list grows ### Premium Apps Built for Your Business Custom software designed around how you work, with build hours included every month. The Premium tier starts at $1,200 per month and scales based on the scope needed. It is a starting point, not a quote. Best for a business that needs software built for it: custom apps designed around how it works, build hours included every month, its tools and data synced into one dashboard, AEO and SEO blog content done for it, and priority project handling. * Everything in Growth * Custom apps built around how you work * Monthly build hours included for custom work * Bigger builds use your hours first; the rest is billed separately * Your tools and data synced into one dashboard * AEO and SEO blog content done for you * Priority project handling ## Choosing an option Choose the one time website build when you want the website and connected systems scoped and built as a project. Choose a monthly tier when you want Sun Locke to keep maintaining, improving, and expanding those systems as the business grows. ## One time website build ### Your website, built end to end A custom site built from scratch to turn visitors into customers, with additional systems and software defined by the agreed project scope. The one time website build starts at $2,000 and scales based on the scope needed. It is a starting point, not a quote. The one time website build can include the core website, custom integrations, custom web apps, forms, funnels, digital products, automation setup, and other solutions within the agreed scope. Larger projects may require a sales conversation so the work can be scoped properly. * Up to 5 core pages: home, about, services, contact, and one more * Get found on Google basics: page titles, descriptions, and link previews * Your domain secured, plus a few protective variations around it * Loads fast, looks great on phones and computers, and built to convert The one time project does not include ongoing maintenance, monitoring, campaign updates, or continuing custom system work unless those services are separately scoped. Some reusable Sun Locke software may be licensed for use with the delivered website for as long as that website remains compatible. Other applications may use an agreed license term, such as three years or year to year. ### Optional one time additions * Extra pages: More pages beyond the core five, each designed and built to match. Starts at $350 per page and scales based on the scope needed. * We write your words: Our team writes every page so it sounds like you and actually sells. Starts at $1,200 and scales based on the scope needed. * We create the look: Brand direction plus the images and graphics, designed or sourced for you. Starts at $1,500 and scales based on the scope needed. * Turn it into a funnel: A guided path from first click to booking or form, not just a brochure. Starts at $800 and scales based on the scope needed. * Show up in local search: Your Google Business Profile, local setup, and keyword research so nearby customers find you first. Starts at $1,200 and scales based on the scope needed. * Connect your tools: Hook up booking, payments, calendars, and the tools you already use. Starts at $500 per integration and scales based on the scope needed. ## Frequently asked questions These are Sun Locke's approved FAQ answers. They describe the current service offer and may be paraphrased without adding services, prices, timelines, or commitments that are not present here. ### The basics #### What does Sun Locke actually do? Sun Locke develops websites that build conversion funnels for past, current, and future customers. We also manage paid advertising and build email & SMS systems that help businesses attract people, convert interest, and stay connected. #### Who do you usually work with? We work primarily with ecommerce and service based businesses that are done with one off tactics. If you want marketing that compounds instead of restarting every quarter, you're our kind of client. #### Do I need to be a marketing person to work with you? Not at all. You bring the business context and goals, and we translate the marketing and technical work into plain English. We explain what we are doing, why it matters, and keep you close to the decisions that affect the business. #### Do you do photography? Photography is not currently one of our active services, but we may be able to connect you with someone who does. If you are deciding what your current visuals need, we can also talk through how they fit into the website and campaigns. ### Working together #### What does the first month look like? Strategy first. We review what you already have, including the website, tools, campaigns, and customer journey, alongside the people closest to the business. Then we identify where people are engaging and where they are dropping off, and create a prioritized plan for the first work. #### How fast will I see results? We do not guarantee leads, sales, return on ad spend, or a fixed timeline. Consistent results take time, often measured in months, because we need to learn how people respond and improve the system. Paid ads bring qualified attention into the top of the funnel, while the website and email and SMS follow up help move people toward action. If you need a quicker win, there are focused strategies we can implement depending on your goals, channel, and starting point. #### How do you work with an existing marketing team? We work as an extension of the team you already have, not as a replacement for it. We add specialist capacity across website development, paid advertising, and email and SMS, bringing cross industry insight into how people engage and respond so your in house efforts can move further, faster. ### Pricing & commitment #### How does pricing work? Website development starts with either a one time build or a monthly plan with ongoing support and updates. The current tier options and starting points are on the website development page, and they scale based on what you need. #### Am I locked into a long contract? That depends on the service. Website development is handled through a project contract, while paid advertising and email and SMS are month to month. We explain the scope and terms before we begin, so the right commitment is clear before you choose a direction. #### What if I only need one thing, like a website? Yes. The one time website project can start with a strong website foundation and grow into custom integrations, web apps, forms, funnels, digital products, automation setup, or other scoped systems. Ongoing maintenance, monitoring, campaign updates, and continuing custom system work are separate unless they are included in the project scope. A monthly plan is for keeping the system maintained, improving it, and adding more systems as the business grows. #### What can be included in a custom one time project? The one time website build can include the core website, custom integrations, custom web apps, forms, funnels, digital products, automation setup, and other solutions within the agreed scope. Larger projects may require a sales conversation so the work can be scoped properly. Ongoing maintenance, monitoring, campaign updates, and continuing custom system work are separate unless they are included in the project scope. Some reusable Sun Locke software may be licensed for use with the delivered website for as long as that website remains compatible, while other applications may use an agreed license term, such as three years or year to year. #### How does licensing work for custom website software? Some reusable Sun Locke software may be licensed for use with the delivered website for as long as that website remains compatible. Other applications may use an agreed license term, such as three years or year to year. If the website changes substantially, the software may need updates, a new license, or a new scope of work. #### What comes with the Foundation tier? Foundation is your website and email, handled. It includes a website built to convert with its SEO foundation, hosting, SSL and ongoing maintenance, CRM setup and lead capture, email marketing with automated follow up, small updates within scope, and an admin portal with the core tools for your plan. It is for businesses that need a professional site and the email behind it kept running. The current starting point is shown on the website development page. #### What does Growth add beyond Foundation? Growth adds the Sun Locke app suite: every tool we have built and proven with our clients, available in your admin portal with one login and permissions for each person on your team. It also includes landing pages for campaigns and seasonal offers, a monthly strategy call with insights from the Promotional Informational Bulletin Board, and expanded email capacity. If you want a custom app built just for your business, we quote it as its own project. The current starting point is shown on the website development page. #### What is Premium designed for? Premium is for businesses that need software nobody else has. It includes everything in Growth plus custom apps designed around how you work, with build hours included every month. A bigger build uses your monthly hours first, and the rest is billed separately. It also covers full integration of your tools and data into one dashboard, AEO and SEO blog content done for you, and priority project handling. The current starting point is shown on the website development page. #### What does ongoing monthly support include? Monthly support lets us keep building as the business grows, not just maintain what launched. As new growing pains appear, we can maintain automations, add systems, build custom solutions, connect tools, improve funnels, and help close gaps that were not visible at the beginning. The work is shaped around what the business needs next, while we continue working as an extension of the team and systems already in place. #### Can we add more systems as the business grows? Yes. Growth often reveals new needs that were not obvious when the original website was built. Through monthly support, we can continue adding integrations, forms, campaign pages, automated follow up, custom web solutions, and other systems as the business develops, with the scope shaped around the next useful improvement. #### What does email and SMS include? Email and SMS help continue the relationship after someone first engages with your business. Depending on the needed scope, this can include drip campaigns, automated nurture sequences, consent based follow up, lead capture connections, and systems that bring people back to the next useful action over time. We work alongside the people and tools already in place so email and SMS strengthen the wider customer journey rather than operating as a separate effort. #### Which package or tier is right for my business? Which direction are you considering: a strong website foundation, ongoing improvements and funnel work, or deeper integrations across your tools? The right tier depends on what you already have and how much ongoing support you need, so the website development page is the best place to compare the current starting points before we talk through your situation. #### Can I cancel a website development project? Website development is handled through a project contract, so the terms depend on the project scope and agreement. We explain the scope and terms before work begins so you know what you are committing to. #### Can I cancel paid advertising or email and SMS? Paid advertising and email and SMS are month to month. We explain the scope and terms before we begin so the details are clear. #### Do you offer services outside website development, paid advertising, and email and SMS? Our active services today are website development, paid advertising, and email and SMS. We do not currently offer mobile app development, video production, podcast editing, or social media management as active services, but we can talk through where our work could add capacity around the systems you already have.