# Piercing

Canonical page: https://sunlocke.com/industries/beauty-and-body-art/piercing

Page type: industry

## Summary

## Related case studies
* [Arte De La Noche](/case-studies/arte-de-la-noche-paid-ads): Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps.
* [Arte De La Noche](/case-studies/arte-de-la-noche-web-dev): The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction.