Marketing rooted in strategy and results.

Frequently asked questions

What does Sun Locke actually do?

Sun Locke develops websites that build conversion funnels for past, current, and future customers. We also manage paid advertising and build email & SMS systems that help businesses attract people, convert interest, and stay connected.

Who do you usually work with?

We work primarily with ecommerce and service based businesses that are done with one off tactics. If you want marketing that compounds instead of restarting every quarter, you're our kind of client.

Do I need to be a marketing person to work with you?

Not at all. You bring the business context and goals, and we translate the marketing and technical work into plain English. We explain what we are doing, why it matters, and keep you close to the decisions that affect the business.

Do you do photography?

Photography is not currently one of our active services, but we may be able to connect you with someone who does. If you are deciding what your current visuals need, we can also talk through how they fit into the website and campaigns.

What does the first month look like?

Strategy first. We review what you already have, including the website, tools, campaigns, and customer journey, alongside the people closest to the business. Then we identify where people are engaging and where they are dropping off, and create a prioritized plan for the first work.

How fast will I see results?

We do not guarantee leads, sales, return on ad spend, or a fixed timeline. Consistent results take time, often measured in months, because we need to learn how people respond and improve the system. Paid ads bring qualified attention into the top of the funnel, while the website and email and SMS follow up help move people toward action. If you need a quicker win, there are focused strategies we can implement depending on your goals, channel, and starting point.

How do you work with an existing marketing team?

We work as an extension of the team you already have, not as a replacement for it. We add specialist capacity across website development, paid advertising, and email and SMS, bringing cross industry insight into how people engage and respond so your in house efforts can move further, faster.

How does pricing work?

Website development starts with either a one time build or a monthly plan with ongoing support and updates. The current tier options and starting points are on the website development page, and they scale based on what you need.

Am I locked into a long contract?

That depends on the service. Website development is handled through a project contract, while paid advertising and email and SMS are month to month. We explain the scope and terms before we begin, so the right commitment is clear before you choose a direction.

What if I only need one thing, like a website?

Yes. The one time website project can start with a strong website foundation and grow into custom integrations, web apps, forms, funnels, digital products, automation setup, or other scoped systems. Ongoing maintenance, monitoring, campaign updates, and continuing custom system work are separate unless they are included in the project scope. A monthly plan is for keeping the system maintained, improving it, and adding more systems as the business grows.

What can be included in a custom one time project?

The one time website build can include the core website, custom integrations, custom web apps, forms, funnels, digital products, automation setup, and other solutions within the agreed scope. Larger projects may require a sales conversation so the work can be scoped properly. Ongoing maintenance, monitoring, campaign updates, and continuing custom system work are separate unless they are included in the project scope. Some reusable Sun Locke software may be licensed for use with the delivered website for as long as that website remains compatible, while other applications may use an agreed license term, such as three years or year to year.

How does licensing work for custom website software?

Some reusable Sun Locke software may be licensed for use with the delivered website for as long as that website remains compatible. Other applications may use an agreed license term, such as three years or year to year. If the website changes substantially, the software may need updates, a new license, or a new scope of work.

What comes with the Foundation tier?

The Foundation tier scales based on the needed scope. It includes a conversion focused website, the website's SEO foundation and technical optimization, hosting, SSL, CRM and lead capture automation, starter email infrastructure, automated nurture sequences, ongoing automation maintenance, and room for small custom solutions within scope. It is for businesses that need the core system maintained and supported as they grow. The current starting point is shown on the website development page.

What does Growth add beyond Foundation?

The Growth tier scales based on the needed scope. It builds on Foundation with monthly strategy calls, campaign and seasonal landing pages, more custom integrations, custom contact pages, consent forms, one off digital products, expanded email capacity, and access to the Promotional Informational Bulletin Board. The bulletin board turns broader marketing data into actionable tactics and strategies your team can apply. The current starting point is shown on the website development page.

What is Premium designed for?

The Premium tier scales based on the needed scope. It includes everything in Growth plus proactive custom solutions, deeper ecosystem integration, centralized business hub work such as a custom coded Next.js website, loyalty and wallet integrations, business intelligence data flow, blog content capacity, and priority project handling. It is for businesses that need us to help identify and close gaps as the business grows. The current starting point is shown on the website development page.

What does ongoing monthly support include?

Monthly support lets us keep building as the business grows, not just maintain what launched. As new growing pains appear, we can maintain automations, add systems, build custom solutions, connect tools, improve funnels, and help close gaps that were not visible at the beginning. The work is shaped around what the business needs next, while we continue working as an extension of the team and systems already in place.

Can we add more systems as the business grows?

Yes. Growth often reveals new needs that were not obvious when the original website was built. Through monthly support, we can continue adding integrations, forms, campaign pages, automated follow up, custom web solutions, and other systems as the business develops, with the scope shaped around the next useful improvement.

What does email and SMS include?

Email and SMS help continue the relationship after someone first engages with your business. Depending on the needed scope, this can include drip campaigns, automated nurture sequences, consent based follow up, lead capture connections, and systems that bring people back to the next useful action over time. We work alongside the people and tools already in place so email and SMS strengthen the wider customer journey rather than operating as a separate effort.

Which package or tier is right for my business?

Which direction are you considering: a strong website foundation, ongoing improvements and funnel work, or deeper integrations across your tools? The right tier depends on what you already have and how much ongoing support you need, so the website development page is the best place to compare the current starting points before we talk through your situation.

Can I cancel a website development project?

Website development is handled through a project contract, so the terms depend on the project scope and agreement. We explain the scope and terms before work begins so you know what you are committing to.

Can I cancel paid advertising or email and SMS?

Paid advertising and email and SMS are month to month. We explain the scope and terms before we begin so the details are clear.

Do you offer services outside website development, paid advertising, and email and SMS?

Our active services today are website development, paid advertising, and email and SMS. We do not currently offer mobile app development, video production, podcast editing, or social media management as active services, but we can talk through where our work could add capacity around the systems you already have.