Industry
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Views rose from about 1,000 to about 30,000 on the posts in the campaign. Followers increased 22% each week, and the artist saw more streams and more followers on Spotify.
A modern music hub replaced a long list of links, making it easier for fans to watch the latest video and stream on their platform of choice. It now works smoothly on desktop and mobile, with previews that only play audio on hover.
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