Strategy
Is your website a digital business card?.
A field guide to making your digital presence work harder, with fewer moving parts.
By Devin BlandinoRead story →
The Locke Ledger.
Ideas and field notes from a studio built around useful work.
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No. 01
Strategy
The Digital Strategy Pieces Most Businesses Miss.
Most digital marketing fails because the digital marketing strategy components do not line up. This post shows the simple set of pieces that make your plan measurable, repeatable, and easier to improve.
By Devin BlandinoRead story →
Strategy
The Simple Fix Behind Social Media ROI.
Social media can drive real sales, but only if you can see what’s working. This post shows a simple way to track social media ROI so you can spend with confidence and stop guessing.
By Devin BlandinoRead story →
Strategy
What Inbox Providers Now Require (2025).
Email deliverability requirements 2025 are getting stricter across major inboxes, and the risks are now real rejections, not just spam folder placement. The practical framework is simple: prove you are you (authentication), make leaving easy (unsubscribe), and monitor complaints so you can fix issue
By Devin BlandinoRead story →
The Locke Ledger is where Sun Locke examines the ideas, decisions, and cultural shifts shaping better marketing and design.
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