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Spend tied to revenue, not impressions. We build, test, and cut campaigns against the numbers that actually move your bottom line.
Views rose from about 1,000 to about 30,000 on the posts in the campaign. Followers increased 22% each week, and the artist saw more streams and more followers on Spotify.
Ads produced returns in the high hundreds to low thousands percent during strong demand windows and stayed profitable in slower seasons. They now account for about eighty seven percent of new clients, creating a consistent pipeline instead of random spikes. At peak performance, demand surged enough to cause admin strain, and the consistency helped SophTattoos maintain a steady clientele long term.
Bookings increased 2 to 3x, and the calendar stayed booked at least two weeks out. With more appointments scheduled in advance, she could take more total appointments and rely less on walk ins to fill gaps.
The aggressive strategy moved real numbers. For three straight months, our funnels and ads drove a third of White Rabbit's bookings, month after month rather than in a single spike. The first month of that push alone lifted bookings fifteen percent over baseline, reversing the slide that started the whole project. Just as valuable, the studio finally had full visibility into the customer journey, so every dollar could be pointed at what actually produced appointments. They are still a client today.
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