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Chris Martinez.
Chris Martinez has a background in marketing systems and business growth. His expertise includes customer behavior, channel strategy, measurement, and the practical decisions that help organizations build more durable systems.
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Articles by Chris Martinez.
Primary author · Templates + ScriptsSixteen Holiday Texts Short Enough to Bill as One MessageSixteen holiday texts for stores and service businesses, two for each moment from early access to the thank you after Christmas. Each fits in a single 160 character text, with the business name first and opt out instructions last.Primary author · PlaybookBlack Friday Ads Are Mostly Won or Lost in Early NovemberPlan Black Friday ads backward from November 27. Get every ad and landing page approved by November 20, give automated bidding time to settle before the sale, and change little more than budgets once it starts.Primary author · PlaybookSend Loyal Buyers and Lapsed Subscribers Different Black Friday EmailsThis plan splits a small business email list into four groups for Black Friday and Cyber Monday. It sets the offer, timing, and number of emails for each group, and names the subscribers who should get none.Primary author · PlaybookHow to Keep Holiday Email Out of the Spam FolderBetween Black Friday and Christmas, Google's report on how a send landed often arrives after the next one is scheduled. Sending in batches and cutting the audience at the first warning gives the next email its best chance at the inbox.Primary author · PlaybookHow to Warm Up Your Email List Before Black FridayInbox providers distrust sudden jumps in sending volume. Increase it in steps before Black Friday, starting with your most engaged subscribers, and slow down when the warning signs appear.Primary author · Framework PostHow Many Abandoned Cart Emails Should a Store Send?Shopify, Klaviyo and Mailchimp disagree on how many abandoned cart emails to send and when. Two or three emails over about three days is a sound start, and a comparison with shoppers who got no email shows what the reminders recover.Primary author · PlaybookWhat Gmail, Yahoo and Outlook Require From Email SendersGmail, Yahoo and Outlook.com each publish rules for commercial email, and they do not match. What each provider requires as of October 2026, where they differ, and the monthly check that keeps a small sender compliant.Primary author · Diagnostic LessonWho Gets the Abandoned Cart When the Shopper Is an Agent?AI shopping does not remove marketing. It breaks the assumption that every page view, cart, and abandoned checkout belongs to a person a merchant can reach.Primary author · Decision GuideWhich Kind of Meta Verification Is Your Business Facing?Meta verification can affect account access, support and some business features. Which process applies to you, and what is worth having ready before you submit anything?