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Devin Blandino.
Devin Blandino is the founder of Sun Locke. His background is rooted in marketing strategy, digital systems, customer experience, and the relationship between business decisions and public reputation.
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Articles by Devin Blandino.
Myth-BustingIs your website a digital business card?A website that just “exists” usually works like a digital business card, and it rarely brings consistent leads. The fix is giving your site a job: guide people from interest to a clear next step.Framework PostThe Digital Strategy Pieces Most Businesses MissMost digital marketing fails because the digital marketing strategy components do not line up. This post shows the simple set of pieces that make your plan measurable, repeatable, and easier to improve.Metrics That MatterThe Simple Fix Behind Social Media ROISocial media can drive real sales, but only if you can see what’s working. This post shows a simple way to track social media ROI so you can spend with confidence and stop guessing.Framework PostWhat Inbox Providers Now Require (2025)Email deliverability requirements 2025 are getting stricter across major inboxes, and the risks are now real rejections, not just spam folder placement. The practical framework is simple: prove you are you (authentication), make leaving easy (unsubscribe), and monitor complaints so you can fix issue