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Devin Blandino.
Devin Blandino has a background in marketing strategy, data, and design systems. Devin's expertise includes UX and UI design, customer journeys that move across multiple paths, and the systems that turn a company's marketing into consistent results.
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Articles by Devin Blandino.
Primary author · Templates + ScriptsHow to Plan a 2027 Marketing Budget Without GuessingBuild a 2027 marketing budget from customer value, operating capacity, and the results each channel produced in 2026. The formulas and worksheet below turn those records into a first draft.Primary author · Decision GuideWhy Your Black Friday Page Should Use the Same URL Every YearGive the Black Friday page one permanent address with no year in it, keep it live all year, and change what it says before, during, and after the sale.Primary author · Decision GuideHow to Time Holiday Marketing to the Weeks Your Customers ShopMany holiday shoppers start before November, crowd into Thanksgiving weekend, spend the most in December and keep shopping after Christmas. This guide matches five ideas, from gift cards to a December event, to those windows.Primary author · Diagnostic LessonAfter Google's September Spam Update, Don't Rush to Rewrite Your SiteGoogle completed its September 2026 spam update on October 8. Before rewriting anything, separate a real search loss from ordinary noise, then review the pages most likely to conflict with Google's spam policies.Primary author · Framework PostA Small Business Earns More Trust by Keeping Less Customer DataEvery form field asks a customer to trust you with something. How much information does a small business actually need to keep, and what does asking for too much cost?Primary author · Myth-BustingIs Your Website a Digital Business Card?Plenty of business websites look fine and still bring in few leads. What separates a site that only exists from one that turns an interested visitor into a call or a quote request?Primary author · Framework PostThe Digital Strategy Pieces Most Businesses MissMany owners stay busy with marketing and still see uneven leads. Why does effort across search, social media and email so often fail to add up, and how do you find the weak link?Primary author · Metrics That MatterWhy Most Owners Can't Tell What Social Media Earns ThemSocial media can bring in real customers, but platform reports stop at the edge of the app. How can a small business see which posts actually pay off, and spend with confidence?Primary author · Framework PostBig Inbox Providers Now Refuse Some Email OutrightEmail that once landed in spam can now be refused outright. What do the big inbox providers check before accepting mail, and why does it matter even for a small newsletter?