Handbook & Resources
Interpret your channel intelligence, methods evaluation, media mix allocation, and identify leaky funnels in your marketing.
The Channel and Methods Analysis section of your Marketing Intelligence dashboard breaks down how you're using different marketing channels and methods, and where you may be losing leads or engagement.
Review which channels you rely on most for reaching and engaging your audiences. Your dashboard shows:
- Channels in active use and their relative emphasis
- Channel performance against your outcomes
- Coverage gaps where important channels are underutilized
- Alignment of channel mix to your target audience distribution
Use this analysis to evaluate whether you're investing in the right channels to reach your customers effectively.
Beyond channels, review the specific marketing methods and tactics you employ. The analysis compares:
- Methods you use versus methods commonly used in your cohort
- Effectiveness of your current method mix
- Methods with proven impact in your industry
- Methods you haven't yet tried that could address your gaps
This helps identify whether your tactical approach is competitive and where to experiment.
See how your marketing budget and effort is distributed across different channels and methods. The analysis identifies:
- Whether allocation matches your strategic priorities
- Concentration risk if too much budget is in one channel
- Reallocation opportunities to improve overall impact
Your dashboard flags points where leads, customers, or engagement are being lost in your funnel. Common leaky funnel indicators include:
- High awareness but low consideration or credibility
- Good reach but poor retention and repeat engagement
- Strong communication in some channels but weak in others
- Gaps between your strategy and your team's execution
When the dashboard identifies a leaky funnel, it provides specific playbook recommendations to address the gap.
If you need additional help, reach out to your Account Manager or submit a support ticket from the Support page.
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