Handbook & Resources
Learn how to read your health score, confidence-adjusted ratings, cohort benchmarking, and capability radar chart.
Your Marketing Intelligence dashboard synthesizes your assessment results into actionable insights about your marketing capabilities and performance.
At the top of your dashboard, you'll see your overall health score, which ranges from 0 to 100. This score reflects your marketing capability across all six dimensions. Below it, a trend indicator shows whether your score has improved, declined, or remained stable since your last assessment.
Your health score is confidence-adjusted based on how consistently you answered assessment questions, making it a reliable indicator of your actual capability.
See how your health score compares to similar organizations in your industry cohort. This context helps you understand whether your capabilities are ahead of, aligned with, or behind peer organizations.
Benchmarking informs whether improvements in specific areas will give you competitive advantage or are table stakes in your market.
The radar chart visualizes your scores across the six capability dimensions: Awareness, Credibility, Communication, Retention, Engagement, and Strategy. This visualization makes it easy to spot your strongest areas and opportunities for growth at a glance.
The chart also shows industry benchmarks for comparison, helping you see which dimensions lag furthest behind peer organizations.
Your dashboard flags important issues like measurement gaps, where you may not be capturing sufficient data to evaluate performance. It also alerts you to campaign fatigue or other red flags that require attention.
Based on your assessment results, outcome routing CTAs direct you to specific recommendations and playbook suggestions. These are customized to address your weakest dimensions and most pressing opportunities.
Track your progress over time by comparing current scores to previous assessments. The improvement timeline shows when you completed assessments and how your capability evolved, helping you see the impact of your initiatives.
If you need additional help, reach out to your Account Manager or submit a support ticket from the Support page.
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