Sun Locke
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A running record of our thinking about marketing, design, and the decisions behind useful work.

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  1. 01StrategyWho Gets the Abandoned Cart When the Shopper Is an Agent?A strategy guide for marketing when an agent is browsing on behalf of a person, but the signal does not always come with a customer relationship.
  2. 02CultureWho Gets to Be the Customer When AI Does the Shopping?AI shopping will not arrive as one universal consumer shift. It will move through specific cohorts, transaction types, and business systems at different speeds.
  3. 03CultureHow Public Relations and Marketing Work Together in LLM Search.As people ask language models what to trust, the public record around a business becomes more valuable and more difficult to interpret.
  4. 04BusinessThe Enterprise Approach to First Party Customer Data.The enterprise lesson is governance. The small business version is remembering only what helps the relationship.
  5. 05BusinessMeta Business Verification: What Businesses Need to Prepare.A practical guide to understanding the verification process, its implications, and the information a business should have ready.
  6. 06StrategyIs your website a digital business card?A site that only proves you exist rarely brings in leads. Give every page a job, earn trust with real proof, and ask visitors for one clear next step.
  7. 07StrategyThe Digital Strategy Pieces Most Businesses Miss.Strategy breaks down where channels, offers and the website stop pointing at the same goal. Connect them into one customer journey and you can see which piece is holding results back.
  8. 08StrategyThe Simple Fix Behind Social Media ROI.Most small businesses cannot tell which posts bring in customers. Measuring every social link and every sale the same way turns social media from a guess into a number you can act on.
  9. 09StrategyWhat Inbox Providers Now Require (2025).Gmail, Yahoo and Microsoft now reject mail that skips authentication, easy unsubscribes or complaint limits. Here is what each rule asks of your sending domain and how to stay ahead of it.