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Case study

Arte De La Noche.

Arte De La Noche Website Development by Sun Locke
Booking Growth
Streamlined scheduling increased tattoo requests by 150% and piercings by 140%.
Faster Replies
Automated follow-ups cut response times from weeks to 1–2 days.
Time Saved
Centralized tools reduced manual communication by over 60%, freeing time for clients.

15 stories

Pick a stamp and this page turns to that story.

Each one is the same five beats: where they started, what it was quietly costing them, what we did, how it felt, and what changed.

15 stories

Pick a stamp and this page turns to that story.

Each one is the same five beats: where they started, what it was quietly costing them, what we did, how it felt, and what changed.

Before

As an independent tattoo artist and piercer, Byanka relied entirely on social media to manage appointments, deposits, and aftercare. Without a centralized system, she often lost track of conversations, couldn’t easily separate tattoo and piercing clients, and spent hours managing payments or confirming appointments. The process was inefficient, inconsistent, and difficult to scale as demand increa

The hidden cost

Content coming soon.

What we did

We built a unified website with integrated booking tools and a CRM that categorized clients by service type. Automated aftercare emails, task-based follow-ups, and SMS alerts ensured she stayed connected without constant manual effort. A professional email domain improved deliverability, while built-in scheduling tools eliminated back-and-forth communication. The entire client journey—from inquiry to payment—became automated, logged, and easy to

How they felt

Working with Sun Locke was easy. The new site looks sharp, loads fast, and I noticed more bookings almost right away. Clients tell me it is much easier to find what they need and actually finish booking.

Byanka Guevera, Owner

Outcome

The new system reduced response times from weeks to just one or two days and nearly eliminated missed leads. Monthly tattoo bookings grew from 12 per month to an average of 6 requests per week, while piercing requests rose from 5 per day to over a dozen daily. The new system saved hours each week and improved client retention and satisfaction.