Before

Faith Payments is the arm of Echelon Payments built for donations, and it serves nonprofits, churches, and other organizations rooted in faith. It handles the payment processing and donation structures those groups depend on. But it was a brand new expansion. Up to that point they had only tested the waters through word of mouth and networking referrals, with no website and no funnel to point anyone to. We met them at a networking group before any of it existed, and we talked through what a real front door could look like. What they wanted was refreshingly simple. They wanted a straightforward site that worked as a complete funnel, with none of the usual bells and whistles.

The hidden cost

When you are asking a church to route its donations through you, trust is the entire product, and a payment company with no web presence is a hard thing to trust. Every conversation had to start from scratch on a personal referral, because there was nothing to look up and nothing that said this is a real and credible operation. As a new expansion, Faith Payments also had no identity of its own. It lived in Echelon's shadow, so prospects heard Echelon Payments instead of the brand built specifically for them.

What we did

We built exactly what they asked for and nothing they did not need. It is a clean and straightforward website that works as a complete funnel. Organizations can find them, understand what they do, and reach out, and prospective partners can apply to join their referral network, all in one clear path. Just as important, we gave Faith Payments its own identity, separate from the parent company, so the brand built for churches and nonprofits finally reads as its own credible operation. It is low maintenance by design. They send the occasional note to add a page, and otherwise it just runs.

How they felt

Outcome

For a brand new expansion, the site gave Faith Payments something it never had, which was a credible front door. From the data we can see, the funnel is working, because the contact and referral paths are pulling in real public traction instead of depending on who happened to be in the room. The shift in perception is the quiet win. Prospects now meet Faith Payments, the brand built for their world, rather than a generic Echelon Payments. They are still a client today, checking in now and then for a small addition, which is exactly what a site that works should need.