Before

MacKenzie Hartman built M. Hartman Landscaping from a single truck into a real crew, but her website did not reflect the craft behind the work. People search for her by name and speak well of her in her area, yet the site did not convert the visitors who found her. It never clearly laid out the services she offers all year, and it never showcased the projects she was proud of. She had also been through a string of agencies, and every one of them tried to sell her products she never asked for. All she actually wanted was a site that looked as good as her work and a simple funnel that turned visitors into quote requests.

The hidden cost

Every agency that sold her the wrong thing was money spent with nothing to show for it. Meanwhile the site sat underbuilt, so the people searching for her had no easy way to understand everything she offered or to reach out. Her best proof, which was years of finished projects, was doing none of the selling for her. As she started pursuing commercial contracts, she was also exposed, because she had no clear terms of service or privacy policy for a real contract to stand on.

What we did

We rebranded and rebuilt the site around her craft. It is clean, it is informational, and it makes the full range of her services clear, so both new visitors and existing clients understand everything she can do for their property. We built a straightforward funnel that turns visitors into quote requests and puts her finished work front and center. To support her move into commercial contracts, we worked alongside her lawyer to update her terms of service and privacy policy, published them on the site, and tied them directly into her contracts, so the paperwork references one clear and public source of truth. She has stayed on for ongoing maintenance, and the showcase keeps growing.

How they felt

Sun Locke was not like the agencies I had worked with before. They did not tell me what my problem was and assume what I needed. They listened and met me where I was. They did not try to sell me on anything I did not want, and they offered to meet with whoever was needed to take some of the work off my plate.

MacKenzie Hartman, Owner

Outcome

For the first time, MacKenzie has a site that works as hard as she does. It lays out her full range of services so existing clients understand everything she can do for their property, which lifts repeat work, and it turns the people searching for her into real quote requests instead of letting them bounce. With her terms of service public and tied into her contracts, she can pursue commercial jobs on solid footing. She is still a client today, and the showcase keeps growing.