Sun Locke
← The Locke Ledger

Publication archive

All stories.

A running record of our thinking about marketing, design, and the decisions behind useful work.

Archive

5 stories
Sort byMost recent
Filter byAll articles
  1. 01BusinessMeta Business Verification: What Businesses Need to Prepare.A practical guide to understanding the verification process, its implications, and the information a business should have ready.
  2. 02StrategyIs your website a digital business card?A website that just “exists” usually works like a digital business card, and it rarely brings consistent leads. The fix is giving your site a job: guide people from interest to a clear next step.
  3. 03StrategyThe Digital Strategy Pieces Most Businesses Miss.Most digital marketing fails because the digital marketing strategy components do not line up. This post shows the simple set of pieces that make your plan measurable, repeatable, and easier to improve.
  4. 04StrategyThe Simple Fix Behind Social Media ROI.Social media can drive real sales, but only if you can see what’s working. This post shows a simple way to track social media ROI so you can spend with confidence and stop guessing.
  5. 05StrategyWhat Inbox Providers Now Require (2025).Email deliverability requirements 2025 are getting stricter across major inboxes, and the risks are now real rejections, not just spam folder placement. The practical framework is simple: prove you are you (authentication), make leaving easy (unsubscribe), and monitor complaints so you can fix issue