Case study
White Rabbit.
- Tattoos
- Email & SMS Marketing
- Past Clients, Back on the Books
- Retention journeys brought former clients back, including some from out of state who put down deposits.
- Loyalty on Autopilot
- Automated flows reach clients after a session and when it is time to rebook, with no manual sends.
- One Connected System
- Email ties into the same journey as the site and campaigns, so the whole relationship lives in one place.
15 stories
Pick a stamp and this page turns to that story.
Each one is the same five beats: where they started, what it was quietly costing them, what we did, how it felt, and what changed.
15 stories
Pick a stamp and this page turns to that story.
Each one is the same five beats: where they started, what it was quietly costing them, what we did, how it felt, and what changed.
Before
White Rabbit had built a real client base, but no way to stay in front of it. Past clients drifted after a session, including talented regulars who had moved out of state and would happily travel for the right artist if anyone reminded them. There was no system to bring anyone back and no consistent way to turn a one time appointment into a lasting relationship.
The hidden cost
Every past client who drifted was revenue the studio had already earned once and then lost touch with. The people most likely to book again, the ones who already loved the work, were the easiest bookings in the world, and no one was reaching them. Loyalty was left entirely to memory.
What we did
We set up automated trigger journeys over email and SMS that reach clients at the moments that matter, after a session and when it is time to come back. The journeys keep the studio in front of past clients without anyone having to remember to send a message, and they make it easy for someone to book their next appointment. Everything ties into the same connected system as the site and the campaigns, so a client's whole relationship lives in one place.
How they felt
What resonated most was that the studio no longer had to rely on memory to keep clients close. Seeing past clients come back on their own, including ones who booked from out of state, made the value of the system obvious to them.
Outcome
The retention journeys did what a prime location never could. They brought past clients back, including people who had moved out of state and put down deposits to book future sessions. Instead of hoping former clients remembered them, the studio now has a system that reaches out on its own and turns a finished tattoo into the start of the next booking. They are still a client today.
The collection
Proof, collected.
Every stamp is a client story. Pick one to turn to it.
