Paid Ads Service Agreement.
Last Updated: September 24th, 2026
This Paid Ads Service Agreement (“Service Agreement”) governs paid advertising strategy, campaign creation, media buying, optimization, reporting, landing page support, and related services provided by Sun Locke Media L.L.C. (“Sun Locke”) to a business customer (“Client”). It is incorporated into the Terms and Conditions. The Terms and Conditions govern matters not specifically addressed here. If this Service Agreement or an applicable Statement of Work conflicts with the Terms and Conditions on a service specific matter, this Service Agreement or Statement of Work controls for that matter.
1. Scope and Statement of Work
The applicable Statement of Work (“SOW”) will identify the platforms, campaigns, audiences, creative, landing pages, reporting cadence, optimization services, fees, media budget, and term. Services may be project based, monthly, or part of a retainer. Sun Locke will provide only the scope stated in the SOW.
The selected Services may include, but are not limited to, campaign strategy, account structure, audience planning, creative direction, copy and asset production, conversion tracking, implementation, testing, budget management, optimization, reporting, landing page support, and platform administration.
2. Advertising Accounts and Access
Sun Locke prefers that Client own and pay advertising platforms directly whenever the platform permits. Client is responsible for maintaining the account, billing method, payment status, identity verification, business verification, domain verification, and administrator access required by the platform.
If an SOW provides for Sun Locke to operate an account owned by Sun Locke, Client receives only the access and reporting rights stated in the SOW. Client remains responsible for its advertising claims, products, services, disclosures, landing pages, offers, and legal permissions.
3. Fees and Media Budget
Client’s service fee and advertising media budget are separate unless the SOW expressly combines them. Under a direct billing model, Client pays the advertising platform directly and pays Sun Locke the service fee stated in the SOW.
Under a percentage or budget model, the SOW must state whether Sun Locke’s fee is paid separately or deducted from the approved budget. Unless the SOW states otherwise, amounts paid to Sun Locke under a percentage model reduce the amount available for media spend. Sun Locke is not required to spend amounts that remain after fees unless the SOW says so.
Platform charges, taxes, production costs, third party tools, creative expenses, landing page costs, and other pass through charges are Client expenses unless the SOW expressly includes them.
4. Client Approvals and Advertising Materials
Client is responsible for reviewing and approving advertising copy, creative, targeting, offers, prices, claims, disclaimers, landing pages, tracking disclosures, and other advertising materials before launch. Client represents that it has the rights, permissions, and substantiation required for the materials and claims it approves.
Sun Locke may refuse to launch or may pause an advertisement when it reasonably believes the advertisement, landing page, tracking setup, offer, or requested audience may violate law, platform rules, a third party right, or a reasonable safety standard. A pause caused by this review does not waive fees for work already performed or platform costs already incurred.
5. Tracking, Privacy, and Landing Pages
Client is responsible for approving the privacy disclosures, cookie choices, consent mechanisms, data collection notices, and user permissions required for the advertising and tracking setup selected in the SOW. Client must provide accurate instructions for any audience, pixel, conversion API, CRM, or retargeting integration.
Sun Locke may use reusable systems, modules, components, products, software, applications, automations, workflows, strategies, frameworks, templates, tools, methods, processes, documentation, improvements, and know how in providing the Services. Those materials remain Sun Locke Materials under Section 3 of the Terms and Conditions unless an SOW expressly states otherwise.
6. Platform Decisions and Performance
Advertising platforms control approval, delivery, auction pricing, inventory, account access, policy interpretation, placement, targeting availability, attribution, and suspension decisions. Sun Locke does not control those decisions and cannot guarantee approval, impressions, clicks, leads, sales, return on ad spend, or revenue.
Reports are based on available platform and analytics data. Different platforms may measure conversions, attribution, revenue, and audience behavior differently. No report creates a warranty that a campaign will achieve a particular result.
7. Changes, Pauses, and Retainers
Changes to platforms, budgets, audiences, offers, campaign objectives, creative volume, landing pages, tracking, or reporting may require a written change order, revised SOW, or additional fees. A retainer reserves the capacity and recurring management described in the SOW; it does not require Sun Locke to spend the media budget or to provide work outside that scope.
Client may request a campaign pause. The request does not erase fees already earned, platform charges already incurred, or committed production costs. Sun Locke may pause a campaign for nonpayment, missing approvals, missing access, platform risk, legal risk, data quality concerns, or security concerns.
8. Service Specific Precedence
This Service Agreement and the applicable SOW control only with respect to paid advertising scope, platform responsibilities, media budgets, campaign approvals, tracking implementation, reporting, and the other specific services expressly described here or in the SOW. The Terms and Conditions continue to govern all general matters, including payment enforcement, confidentiality, warranties, limitations of liability, indemnity, dispute resolution, and general termination rights.
9. Contact
Questions about this Service Agreement should be sent to legalnotices@sunlocke.com.